On Premise Specialist - Orange County

On Premise Specialist - Orange County

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari is seeking a dynamic and results-driven On-Premise Specialist to join our team. This role is responsible for driving visibility, brand awareness and most importantly distribution and volume growth across a set of assigned key accounts. The On-Premise Specialist will be focused primarily on direct key account management, however additional responsibilities include: monitoring business performance, developing programs to improve sell-out, distributor management, account segmentation, financial acumen, and budget management.

Mission/Objectives:

• Drive new distribution, volume and visibility of the Campari portfolio in the On Premise channel.
• Develop and implement strategic account segmentation to identify high potential growth opportunities
• Optimize Sell out techniques to enhance consumer demand and product movement
• Create and execute data driven programs to improve market performance and ensure sustained brand engagement

Key Responsibilities and Activities:

• Key Account Management: Target top on premise key accounts for new distribution, using brand and category segmentation data
• Achieve sales targets and qualitative goals through effective account management
• Implement strategies to improve overall business performance to achieve brand presence via menu listing, features, and back bar placements and increased profitable growth
• Design and execute promotional programs to drive product sell-out.
• Develop and maintain strong relationships with key accounts.
• Utilize Segmentation and Sell out Techniques: Analyze and segment key accounts using brand and category data to prioritize high-value opportunities.
• Develop and execute customized activation plans tailored to each account segment.
• Implement data-driven sell-out techniques, including strategic promotions, menu placements, and seasonal programming.
• Brand Building: Expand Campari brand visibility within the on-premise channel through menu lists, drink features, POS and special events
• Collaborate with Campari's Field Marketing Management Team to schedule consumer activations and trade events in assigned key accounts to increase consideration and trial within the target market
• Work with local bartenders and distributor mixologists to create cocktails that drive velocity and visibility
• Distributor Collaboration: Coordinate the execution of orders and agreed to programs in assigned key accounts
• Partner with Class B Wholesale team to launch new brands and/or open new accounts
• Work with on premise sales representatives from the distributor network to drive distribution, awareness, and trial for priority brands in assigned key accounts
• Reporting: Provide regular reporting on sales activities, market trends, and competitive activity using Karma, Compass, and Sales Nav
• Monitor and report competitive brand activity in assigned key accounts as a means to improve future Campari brand promotions/strategy in the on premise channel
• Measure and evaluate the success of promotional activities
• Manage sales budgets and ensure efficient allocation of resources
• Monitor expenses and ensure adherence to budgetary guidelines

Key Relationships:

• Internal: Field Sales, Field Marketing Management, Brand Ambassadors, Brand Managers
• External: Key On Premise Decision Makers: Owners, General Managers, Buyers, Bartenders, Distributor and Class B on premise sales teams, Agency partners

Experience Required:

• 1 to 3 years of experience in on premise alcoholic beverage sales
• Experience working in a three-tier distribution market
• Current and effective in market on premise channel relationship and marketing understanding

Education / Professional Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• Proven experience in sales, preferably in the on-premise sector
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills
• Proficiency in Microsoft Office Suite and CRM software

Essential Job Functions:

• Capacity to work weekends and extended workdays - generally 3-5 nights per week visiting account
• Ability to drive to various locations in assigned area to visit 5-10 accounts per day.
• Public speaking communicating brand features and benefits to decision makers
• Daily access to an insured motor vehicle
• Valid driver's license.

Skills:

• Functional: Sound understanding of in market selling skills in the on premise channel
• Ability to develop creative brand building programs that drive volume and share growth in key accounts
• Strong account management and follow-up skills
• Business financials and experience in managing a budget
• Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders
• Familiarity with product sales - ability to develop compelling selling stories to grow distribution and volume sales
• Ability to manage multiple priorities and experience working with a multi-brand portfolio.
• Results oriented; thrives in a dynamic, fast-paced environment
• Ability to work independently
• Technical: Proficient in KARMA, Word, Excel, and PowerPoint required.
• Excellent verbal and written communication skills; strong presentation skills.
• Managerial: Organizational, time management, and planning skills
• Able to work effectively with teams driving results through others

The expected base salary for this position ranges from $90,000-95,000. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.

Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.