Marketing Director

Are you a dynamic and relationship-driven marketing professional looking to make a meaningful impact in healthcare? Join our team as a Marketing Director and help us grow and serve more families with Lynwood Rehabilitation and Healthcare Center!

Compensation & Benefits:

1. Salary: Commensurate with experience
2. Medical, Dental, and Vision Coverage
3. 401(k) Retirement Plan
4. Paid Time Off: Start earning day one!
5. Supplemental Insurance Options
6. Employee Discounts on Premium Amenities and Services
7. On-Demand Pay Options
8. Ongoing Training and Professional Development Opportunities

Shifts:

1. Full-Time, Days
2. 8a-430p

Why Join Our Team?

We are more than just healthcare providers — we are a family that values kindness, innovation, and excellence. As a Marketing Director at Holston Rehabilitation and Healthcare Center, you will play a pivotal role in growing our community, building meaningful relationships, and ensuring a smooth admissions experience for every family we serve. We offer a supportive environment that empowers you to thrive professionally and personally.

Key Responsibilities:

1. Develop and implement comprehensive marketing strategies to increase awareness and occupancy rates
2. Cultivate and maintain strong relationships with healthcare professionals, community organizations, and referral sources
3. Maintain active credentialing status with the facility’s credentialing vendor
4. Collaborate with interdisciplinary teams to assess and prioritize potential admissions
5. Conduct facility tours for prospective residents and families, providing information about services and amenities
6. Manage the admissions process, including pre-admission assessments, insurance verification, and completion of paperwork
7. Oversee creation of marketing materials (digital and print), ensuring regulatory and branding compliance
8. Utilize digital marketing channels, including social media, to enhance online presence
9. Monitor and analyze key performance indicators for marketing and admissions efforts, providing data-driven improvement recommendations
10. Support smooth resident transitions by collaborating with internal teams
11. Stay informed on industry trends, regulatory changes, and competitor activities
12. Assist in planning and development efforts across facility operations alongside other department directors

Requirements:

1. Proven experience in healthcare marketing and admissions, preferably within a skilled nursing facility
2. Strong interpersonal and communication skills, with the ability to build and maintain effective relationships
3. Knowledge of state and federal healthcare admissions and marketing regulations
4. Ability to work independently and collaboratively in a fast-paced environment
5. Proficiency with digital marketing tools, CRM systems, and Microsoft Office Suite
6. Understanding of Medicaid, Medicare, and private insurance processes
7. Flexibility to attend events and meetings outside regular business hours as needed
8. Strong organizational and multitasking abilities

Preferred Experience:

1. 1-2 years of experience in skilled nursing facility marketing and admissions

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Ready to lead with passion and purpose? Apply today and join the family at Lynwood Rehabilitation and Healthcare Center!