Sales Executive

UK & European Sales Executive

Remote | £35,000–£40,000 basic salary + uncapped commission

Ready to make your mark in the promotional products industry?

Are you a confident, self-motivated sales professional who knows the promotional products industry and loves the challenge of winning new business?

We're looking for an experienced UK & European Sales Executive to help grow an innovative SaaS platform across the UK and, as the business expands, Europe.

This is an exciting opportunity for someone who enjoys building relationships, opening doors, spotting opportunities and turning conversations into long-term customers. You'll have the freedom to manage your own territory, develop your own pipeline and play a key role in shaping how the business grows.

If you know the promotional products market, understand how distributors and suppliers operate, and want to be part of something with real potential, this could be the opportunity you've been looking for.

The opportunity

This is a hands-on, remote new-business role with plenty of scope to make a genuine impact.

You'll take ownership of your sales activity, from identifying prospective customers and making that first introduction to delivering product demonstrations, negotiating agreements and supporting new customers through onboarding.

We'd particularly love to hear from someone who already works, or has previously worked, in the promotional products industry. Your understanding of the market, existing relationships and knowledge of distributors, suppliers, trade associations and industry events could give you a real head start.

As this is an early-stage commercial role, it's about more than simply selling a product. You'll also help shape the sales approach, explore new market opportunities, represent the business at industry events and share valuable feedback that helps improve the customer offering.

You'll have the independence to get on with the job, the opportunity to build something from the ground up, and the chance to see the direct impact of your work.

Business development – building relationships and winning new business

• Build and develop a strong pipeline of prospective customers across the UK and selected European markets.
• Identify and approach promotional products distributors, suppliers and other suitable industry businesses.
• Generate new opportunities through telephone outreach, email, LinkedIn, networking, referrals, industry associations and trade events.
• Respond promptly and effectively to inbound enquiries and event leads.
• Build trusted relationships with decisionmakers throughout the promotional products industry.
• Identify potential partnerships, referral opportunities and new routes into the market.

Sales – turning opportunities into customers

• Lead structured discovery calls to understand each prospect's commercial needs, customer requirements and sustainability priorities.
• Deliver engaging, clear and persuasive product demonstrations.
• Show prospects how the platform can help them respond to carbon-data requests, strengthen tenders and proposals, and communicate product information more consistently.
• Manage the full sales journey, from first contact and demonstration through to proposals, negotiations, agreement and onboarding.
• Sell monthly and annual subscriptions across Basic, Professional, Enterprise and Enterprise+ plans.
• Focus on developing larger Enterprise and Enterprise+ opportunities while efficiently bringing on smaller subscribers.
• Keep CRM records, pipeline stages, follow-up activities and sales forecasts accurate and up to date
• Provide regular, concise updates on sales activity, opportunities, potential risks and expected results

Trade shows and industry events – getting out there and making connections

• Identify and evaluate relevant promotional products trade shows across the UK and Europe
• Support exhibition applications, bookings and communication with event organisers
• Help coordinate exhibition requirements, including deadlines, stand information, sales materials, demonstrations and lead-capture arrangements.
• Work with the wider team to ensure every event is properly planned and prepared
• Attend relevant UK and European trade shows, exhibitions and industry events.
• Represent the business professionally and confidently, making a positive impression on potential customers and partners.
• Demonstrate the platform, engage visitors and turn conversations into commercial opportunities.
• Record, qualify and follow up event leads promptly.
• Review the results of each event and recommend ways to make future exhibitions even more effective.

As the business grows, your insight and experience will be invaluable.

• Share practical feedback on customer needs, common objections, pricing and product positioning.
• Help tailor sales messages to different customer groups across the UK and Europe.
• Keep an eye on industry developments, competitor activity and emerging opportunities.
• Contribute to outreach messages, presentations, demonstrations, proposals and objection-handling materials.
• Help develop a repeatable, effective sales process that can grow alongside the business.
• Identify where language, local market practices or specific requirements may call for additional support when entering European markets.

About you:

• Previous B2B sales or business-development experience.
• A strong understanding of the promotional products industry, ideally gained through working with a distributor, supplier, service provider or industry organisation.
• A track record of generating your own pipeline and winning new customers.
• Confidence in outbound prospecting through telephone calls, email, LinkedIn, networking and trade events.
• Strong consultative-selling skills and the confidence to handle objections constructively.
• The ability to build lasting relationships with business owners, sales leaders and operational teams.
• Excellent written and verbal communication skills.
• Good commercial judgement and the ability to explain how product features translate into real business benefits.
• A disciplined approach to CRM management, follow-up and sales forecasting.
• The ability to manage your own schedule and stay productive in a remote working environment.
• The initiative to recognise what needs doing and see it through without constant supervision.
• The confidence, resilience and adaptability to thrive in an early-stage business.
• A willingness and practical ability to travel regularly across the UK and Europe.

You don't need to tick every box, but any of the following would be a real advantage:

• An established network within the UK or European promotional products industry.
• Experience working directly with promotional products distributors and suppliers.
• Experience developing a new territory or bringing a new product to market.
• Experience planning, organising or representing a business at trade shows.
• A track record of following up and converting exhibition leads into customers.
• Knowledge of European promotional products markets.
• Familiarity with sustainability, carbon reporting, environmental data or supply-chain information.

Knowledge of sustainability or carbon reporting is a bonus, not a dealbreaker. Commercial experience, industry understanding and the ability to build relationships are what matter most.

You'll have a high degree of independence and responsibility for your own prospecting, appointments, follow-up schedule and territory plan. In return, you'll be expected to communicate clearly, keep accurate records and provide consistent updates on your progress.

We want to reward success and give you a clear understanding of what you can earn.

• Basic salary: £35,000–£40,000 per year.
• First-year new subscription revenue target: £60,000.
• Commission: 10% of eligible first-year net subscription revenue.
• Commission at target: £6,000.
• First-year on-target earnings: £41,000–£47,000.
• Accelerator: 15% commission on eligible revenue generated above the applicable annual target.
• Commission: Uncapped.

The commission structure is designed to reward you for bringing in new business, with additional earning potential when you exceed your target.

If you know the promotional products industry, enjoy winning new business and want the freedom to build relationships, develop a territory and make a real commercial impact, we'd love to hear from you.

This is a chance to bring your experience, ideas and industry connections to a growing business, take ownership of your success and help open up new opportunities across the UK and Europe.

If you're commercially minded, proactive and ready for your next challenge, we'd love