Manager of Marketing and Brand

Overview Nearfield is entering a phase where technological leadership must be matched by clear, confident, and internationally resonant storytelling. This role exists to build and scale a strong global brand presence for Nearfield, positioning the company as a high-tech leader in the semiconductor ecosystem. The focus is not on selling, but on creating meaning, credibility, and visibility externally in the market and internally within the organization. This role will define how Nearfield tells its story: turning complex technology into clear narratives that travel across audiences, channels, and moments, from strategy to message to story to tangible assets. Core Responsibilities You define and execute Nearfield’s global brand and communication strategy. This includes owning the end-to-end narrative architecture of the company: positioning, messaging frameworks, tone of voice, narrative arcs, and brand guidelines, and ensuring they are applied consistently and intelligently across all channels. The role owns brand identity, visibility, and thought leadership, translating complex high-tech innovation into compelling, credible messaging for international B2B audiences. You will build “one story, many channels,” ensuring coherence across CEO voice, website, PR, investor communications, keynotes, product narratives, and customer stories. Working closely with the CEO, CTO, and leadership team, you will shape Nearfield’s external presence and leadership storytelling, developing authentic, value-driven thought leadership that is both visionary and technically grounded. This includes sharpening CEO messaging and personal branding, and ensuring consistency between strategic intent and public expression. You will lead external communications such as press releases, application notes, launch announcements, and media interactions, always with a strong sense of timing, narrative coherence, and long-term brand value. You will be responsible for shipping high-impact brand assets, including launch narratives, case studies, flagship decks, and brand films or scripts. Internally, the role acts as a bridge between leadership and employees, translating strategy and intent into clear, engaging communications through town halls, internal updates, and company-wide narratives that build alignment, trust, and engagement. Key Activities You design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently on a global stage. You develop and maintain strong brand systems that allow the organization to scale communication without losing clarity or consistency. You turn highly technical content into structured, compelling stories, moving from strategy to message to story to assets, without oversimplifying or losing credibility. You ensure Nearfield’s narrative shows up clearly across digital channels, PR, leadership communications, investor materials, and customer-facing storytelling. You advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed. This role values judgment, narrative clarity, and impact over volume of output. You envision what the Nearfield brand should become and actively build toward that vision with discipline, creativity, and a strong sense of editorial quality. Qualifications This is a senior role for someone who has built brands before, ideally in deep/high-tech, semicon, AI, or similarly complex B2B environments. You understand how strong global tech brands are built and can translate that mindset into our context without losing authenticity. You are comfortable operating at both strategic and hands‑on levels. You have a strong instinct for turning technical content into clear narratives (strategy → message → story → assets). You know how to communicate highly technical content in a way that is compelling without oversimplifying. You are confident working closely with our CEO/CTO, shaping external presence and personal branding while staying grounded and value driven. You are not here to “just market,” but to add real strategic value. Most importantly, you are known for asking the right questions, about audience, message, timing, and intent, and for building brands that feel meaningful, not manufactured. What You Have Experience in brand storytelling, corporate communications, or product marketing (B2B / complex tech). Proven ability to turn technical content into clear narratives (strategy → message → story → assets). Strong portfolio of brand systems: positioning, messaging frameworks, tone of voice, narrative arcs, brand guidelines. Experience building “one story, many channels”: CEO voice, website, PR, investor communications, keynotes, customer stories. Excellent writing and editing in English: can adapt voice (bold/visionary vs factual/technical). Hands‑on by nature while capable of scaling and leading a growing function. Excellent communicator and storyteller, credible with both technical and non-technical audiences. Demonstrated impact on demand generation, pipeline growth, and sales enablement. Track record of shipping high-impact assets: launch narratives, case studies, flagship decks, brand films/scripts. This role can be done hybrid from the US with frequent travel to The Netherlands or be based in The Netherlands. What Success Looks Like Nearfield is clearly recognized internationally as a high-tech leader with a strong, distinctive brand. The company tells one coherent story across all channels, while adapting voice and format to context and audience. Employees understand the company’s direction and feel connected to its narrative. The CEO and leadership team are visible, credible thought leaders in the semiconductor ecosystem. Communications feel intentional, confident, and technically sharp—not noisy, not generic. Nearfield stands out in the global semiconductor landscape in the way the strongest technology brands have achieved in recent years. About the Company Nearfield Instruments #J-18808-Ljbffr