Group Sales Agent, Senior

Senior Group Sales Agent

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what it's like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

Position Summary

The Senior Group Sales Agent is responsible for leading the daily operations of the Group Sales team while supporting continued growth in group attendance and admissions revenue for Busch Gardens Tampa Bay and Adventure Island. This position provides direct supervision, training, and operational oversight for Group Sales Agents while serving as the primary resource for administrative sales functions, reporting, product management, and complex booking support.

Working closely with the Youth Sales Account Executive, the Supervisor ensures efficient execution of day-to-day sales operations, allowing strategic initiatives, business development, and revenue growth opportunities to remain a primary focus. This role requires an experienced sales professional capable of independently managing operational priorities, leading process improvements, coordinating across multiple departments, and maintaining exceptional service for guests.

What You Get to Do

The Senior Group Sales Agent will oversee the daily operations of the Group Sales team while supporting sales growth and operational excellence. Responsibilities include:

• Provide direct supervision, coaching, scheduling, and performance management for Group Sales Agents.
• Train, onboard, and develop new Group Sales Agents on sales procedures, systems, products, and guest service standards.
• Train Front Gate Supervisors on Group Sales procedures to ensure accurate execution at the point of sale.
• Monitor daily team workload and assign priorities to ensure timely follow-up on leads, inquiries, and client requests.
• Improve response times and operational efficiencies to maximize lead conversion and guest satisfaction.
• Create, maintain, and update all Group Sales order forms, pricing documents, and supporting sales materials to ensure consistency and accuracy.
• Assist with product setup, pricing updates, and implementation across sales platforms following approved pricing changes.
• Troubleshoot product, booking, and system errors to minimize disruptions to sales operations and guest experience.
• Support the Youth Sales Account Executive with preparation, analysis, and maintenance of sales reports related to admissions, revenue, products, forecasting, and performance metrics.
• Monitor invoicing, payment coordination, and outstanding balances while partnering with Finance to ensure timely resolution.
• Serve as the primary escalation point for complex bookings, payment issues, refund requests, and client concerns.
• Provide account management support for repeat clients, schools, tour operators, and reseller partners to strengthen long-term relationships and encourage repeat business.
• Handle Group Sales and Education initiatives designed to grow new and existing business.
• Ensure accurate data entry and order management within Tripleseat, SAP, MPR, EZTicket, and other sales systems.
• Reconcile incoming payments daily and report to Finance for all finalized billings.
• Process hard stock ticket orders, FedEx shipments, advance ticket window requests, front gate ticket requests and other operational sales functions as needed.
• Administer department Outlook mailboxes and ensure timely communication with guests and internal partners.
• Coordinate with Park Operations, Finance, Community Relations, Entertainment, Admissions, and other departments to ensure a seamless guest experience.
• Support department initiatives including event execution, proposal development, testing new products and promotions, and continuous process improvement.
• Perform other duties as assigned.

Qualifications

• High school diploma or equivalent required; Associate's degree preferred.
• Minimum of three years of sales, hospitality, tourism, admissions, or customer service experience.
• Previous leadership, supervisory, or training experience preferred.
• Strong working knowledge of Microsoft Office Suite.
• Excellent written, verbal, organizational, and interpersonal communication skills.
• Ability to independently prioritize multiple projects in a fast-paced environment.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to maintain confidentiality and exercise sound professional judgment.
• Experience with CRM systems, ticketing platforms, sales reporting, or financial reconciliation preferred.

Physical Requirements

• Position reports in person.
• Ability to work a flexible schedule, including occasional evenings, weekends, and holidays based on business needs.
• Ability to sit and/or stand for extended periods.
• Comfortable working in an office environment with exposure to noise and fluorescent lighting.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.