Vice President of Sales & Marketing

Vice President of Sales & Marketing Department: Sales & Marketing Reports To: CEO Job Type: Full-Time Onsite, Salaried Exempt Position Summary The Vice President of Sales & Marketing is a senior executive responsible for driving enterprise-wide revenue growth, dealer network performance, and market expansion for Hangcha Forklift America across the United States. This role is specifically designed for a proven industrial material handling executive with deep experience leading dealer-based distribution networks. The VP will oversee national sales, marketing, dealer development, and strategic account functions across forklifts, warehouse equipment, and related industrial solutions. As a core member of the executive leadership team, this individual will shape commercial strategy, accelerate U.S. market penetration, strengthen channel performance, and elevate brand positioning in a highly competitive industrial equipment landscape. Critical Requirement (Must Have) Proven leadership within a dealer-based distribution model Experience in forklifts, warehouse equipment, or industrial capital equipment Demonstrated success managing and growing a national or regional dealer network Background with OEMs, manufacturers, or established industrial equipment brands strongly preferred Key Responsibilities Executive Leadership & Strategy Define and execute integrated U.S. commercial strategy across sales, marketing, and dealer development. Partner with the CEO and global leadership to establish long-term revenue growth objectives and market positioning. Lead cross-functional alignment across sales, marketing, product, operations, and channel leadership. Identify and develop new industrial market segments, verticals, and revenue opportunities. Sales Leadership & Revenue Growth Own national revenue performance across dealer channels, strategic accounts, and direct sales initiatives. Drive aggressive growth targets across equipment sales, parts, and service revenue streams. Build and lead a high-performance national sales organization. Establish disciplined sales governance, forecasting, and performance management systems. Marketing & Brand Leadership Lead enterprise marketing strategy including brand positioning, demand generation, and product marketing. Strengthen brand presence across U.S. industrial and material handling markets. Direct integrated marketing campaigns supporting dealer growth and product launches. Oversee trade shows, industry engagement, and public relations strategy. Dealer Network Leadership (Core Function) Lead expansion, optimization, and performance management of the U.S. dealer network. Develop and execute channel strategy to ensure full national coverage and sustainable growth. Recruit, onboard, and develop high-performing industrial equipment dealers. Establish dealer performance standards, training frameworks, and accountability systems. Drive measurable improvement in dealer productivity, profitability, and market penetration. National Accounts & Strategic Growth Develop and manage relationships with national fleet operators, logistics providers, ports, and industrial enterprises. Lead enterprise-level bids, strategic partnerships, and long-term commercial agreements. Expand strategic account penetration through coordinated dealer and direct sales efforts. Product & Market Strategy Serve as the voice of the U.S. industrial market to global product and engineering teams. Provide structured customer and dealer insights to guide product development and innovation. Monitor industry trends including electrification, automation, and warehouse technology evolution. P&L & Commercial Operations Own full P&L responsibility for sales and marketing performance. Drive forecasting, demand planning, and alignment with supply chain and inventory strategy. Build scalable commercial infrastructure to support national expansion. Ensure execution alignment between commercial commitments and operational delivery. Compensation Strategy Design and optimize national sales compensation and incentive programs. Ensure alignment between performance incentives, revenue growth, and profitability goals. Continuously refine compensation structures to support dealer and internal sales performance. Industry Leadership & Representation Represent Hangcha Forklift America at major U.S. industry events, associations, and trade shows. Strengthen executive visibility within the industrial equipment and material handling sector. Serve as a thought leader in channel strategy and industrial market transformation. Measurable Success Metrics (Executive KPIs) Success in this role will be evaluated based on enterprise-level business outcomes, including: Revenue & Growth Year-over-year U.S. revenue growth across equipment, parts, and service divisions Expansion of total addressable market share within targeted industrial segments Growth in strategic and national account revenue contribution Dealer Network Performance Net expansion of active, high-performing dealer locations in the U.S. Increase in average revenue per dealer and overall dealer productivity Improvement in dealer coverage across key industrial and logistics regions Reduction in underperforming dealer percentage year-over-year Profitability & Financial Performance Gross margin improvement across equipment and aftermarket channels P&L performance against annual revenue and profitability targets Improved sales mix toward higher-margin products and service revenue Market Expansion Entry and penetration into new geographic and vertical markets Growth in penetration within warehousing, logistics, port, agriculture, and construction sectors Increased share of wallets within existing strategic accounts Brand & Market Position Increased brand awareness and preference within U.S. material handling markets Growth in qualified inbound dealer and customer opportunities Strength of pipeline generated through marketing and channel initiatives Organizational Performance Sales team attainment of quota and forecast accuracy improvement Reduction in sales cycle time for key accounts and dealer activation Improved dealer onboarding speed and ramp-to-revenue time Requirements 10–15+ years of progressive leadership experience in industrial material handling or related capital equipment industries 7–10+ years in senior leadership roles overseeing national sales and dealer networks Proven success in forklifts, warehouse equipment, or industrial equipment OEM environments Strong track record of building, scaling, and optimizing dealer-based distribution networks Bachelor’s degree required; MBA strongly preferred Core Competencies Industrial Dealer Network Leadership Revenue Growth & Market Expansion Strategic Channel Management Executive Sales Leadership Brand & Market Positioning P&L Ownership Organizational Scaling Compensation & Benefits Base Salary: Competitive, aligned with executive experience Annual Incentive: Performance-based bonus tied to revenue, margin, and strategic KPIs Total Compensation: Structured for senior executive market competitiveness Benefits Include: Medical, Dental, Vision Insurance 401(k) with Company Match Paid Time Off (PTO) and Paid Holidays Employee Assistance Program (EAP) Additional Information This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization. #J-18808-Ljbffr