CRM & Patient Engagement Executive

About the Company We are a group of established healthcare brands in Singapore providing high-quality medical and dental services. Our focus is on delivering excellent patient care supported by strong operational and marketing capabilities. Location: Singapore (Ubi – 3 days/week; Orchard – 2 days/week) Job Description We are seeking a CRM & Patient Engagement Executive to support patient communication, lifecycle marketing, and engagement initiatives across a portfolio of premium healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental. This role focuses on strengthening patient relationships through data-driven communication, supporting engagement activities, and coordinating outreach initiatives across digital and offline channels. Key Responsibilities CRM & Lifecycle Marketing Plan and execute CRM campaigns across patient lifecycle stages, including acquisition, retention, and reactivation Develop segmented communication workflows based on patient profiles and behaviour Execute EDM and messaging campaigns using CRM/marketing automation tools (e.g. Mailchimp or similar) Monitor campaign performance and prepare reports with insights and recommendations Patient Engagement & Events Support planning and execution of healthcare talks, educational sessions, and patient engagement events Coordinate event logistics, communications, registration, and post-event follow-up activities Assist in developing engagement initiatives to improve patient awareness and participation Partnership & Outreach Support Support coordination of partnerships and engagement activities with external organisations and community stakeholders Assist in joint initiatives and co-branded engagement programmes Content & Communication Support Support creation of patient-facing communications including EDMs, event invitations, and informational materials Ensure messaging is consistent across communication channels and aligned with brand guidelines Data Management & Reporting Maintain CRM database quality, segmentation, and data hygiene Track engagement performance across campaigns and events Prepare reports on key metrics such as open rates, engagement rates, participation outcomes and conversion rate. Strong understanding of marketing performance and return (Marketing ROI), with ability to track, analyse, and report on marketing initiatives across CRM and engagement activities. Compliance & Coordination Ensure all communications comply with Singapore healthcare advertising guidelines (MOH) and internal policies Work closely with internal clinical and marketing teams to ensure alignment of messaging Requirements Bachelor’s degree in Marketing, Communications, Business, or related field 2–4 years of experience in CRM, marketing, events, or customer engagement roles Experience with CRM or email marketing platforms (e.g. Mailchimp, HubSpot, or similar) Strong organisational and coordination skills, particularly for events or campaigns Strong written and verbal communication skills Ability to manage multiple tasks and work across different teams Preferred Skills / Advantageous Experience in healthcare, education, hospitality, or service industries Exposure to event management, community engagement, or partnership marketing Familiarity with lifecycle marketing or segmented communication strategies Basic analytical skills with experience in reporting tools or dashboards Key Competencies Attention to detail and strong organizational ability Strong interpersonal and communication skills Ability to work in a structured, fast-paced environment Proactive, hands-on, and solution-oriented mindset Benefits Staff discounts on medical and dental services across our clinics Exposure to established premium healthcare brands Structured and supportive working environment Hybrid work arrangement (Ubi & Orchard) Application Instructions Interested applicants are invited to submit your resume and portfolio (if applicable). Only shortlisted candidates will be notified. #J-18808-Ljbffr SMILEFOCUS PTE. LTD.