CRM Copywriter

• Write, edit, and proofread customer-facing copy across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Develop messaging strategies that align with customer lifecycle stages, including acquisition, onboarding, engagement, retention, and reactivation.
• Create personalized and segmented content tailored to specific audiences, customer behaviors, and business goals.
• Partner with CRM and marketing teams to support campaign planning, execution, and optimization.
• Collaborate with designers, marketers, and cross-functional stakeholders to produce cohesive and impactful customer experiences.
• Conduct A/B testing and iterate on messaging based on campaign performance and customer engagement metrics.
• Ensure all copy reflects brand voice, tone, and messaging guidelines while maintaining consistency across channels.
• Translate complex products, services, or promotional offers into clear, compelling customer communications.
• Review campaign performance data and apply insights to improve future messaging strategies.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Stay current on CRM marketing trends, customer engagement best practices, and emerging communication channels.

• 5+ years of professional copywriting experience, with significant experience supporting CRM or lifecycle marketing initiatives.
• Strong portfolio showcasing email, CRM, retention, and customer engagement campaigns.
• Experience writing for email marketing platforms and CRM ecosystems such as Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, HubSpot, or similar tools.
• Understanding of customer segmentation, personalization strategies, and lifecycle marketing principles.
• Strong attention to detail with exceptional editing, proofreading, and quality control skills.
• Ability to interpret campaign performance data and apply insights to improve messaging effectiveness.
• Experience collaborating with creative, marketing, analytics, and product teams.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple priorities and adapt quickly to changing business needs.
• Knowledge of CRM best practices, email deliverability, compliance requirements, and customer engagement trends.
• Experience working in a consumer, subscription, retail, e-commerce, technology, or digital marketing environment is preferred.

#LI-JG1