Senior Marketing Manager

Position Overview

Ordway is seeking an energetic, creative, and highly motivated professional to lead its corporate marketing team as the company enters its next phase of growth. The Senior Marketing Manager will have responsibility for Ordway's event marketing, communications (public relations and social media), customer marketing, and partner marketing functions. S/he will also be responsible for acting as an in-house agency to support the needs of other departments.

The Senior Marketing Manager will report to the CMO and work closely with their peers in digital marketing, demand generation, product marketing, sales development, field sales, and client services organizations to execute campaigns, events, and marketing strategies.

Job Responsibilities

This role will be responsible for driving brand awareness and generating sales pipeline through a variety of marketing campaign strategies including:

• Event Marketing – Planning and execution of the company's presence at industry tradeshows, partner conferences. Manage company events, including user conferences and regional customer/prospect dinners.
• Customer Marketing – Capture customer testimonials and case studies, build customer advocacy programs including review sites (G2, Capterra), and manage communications programs such as email newsletters.
• Partner Marketing – Execute joint campaigns and events with partners such as financial advisory firms and Fintech software providers in the tax, payment, accounting, CRM, CPQ, and ERP sectors.
• Public Relations – Generate press coverage with national media, industry trades, and technology publications, and submissions for product and corporate awards.
• Social Media Marketing – Grow the company's following and engagement on B2B social media platforms such as LinkedIn and X. Support executive thought leadership programs.

Desired Skills and Qualifications

• B2B Marketing – Candidates must have 10 or more years of experience working in B2B marketing roles targeting enterprise or middle-market clients (as opposed to government or consumer B2C marketing).
• Hands-On – The ideal candidate will have a "hustle" mindset, willing to "roll up their sleeves" to do hands-on event logistics and martech systems work as needed.
• Tech Industry – Candidate must have prior experience at a tech company. Experience at a high-growth, early-stage firm is preferred.
• Hybrid Work – The candidate will primarily work remotely from their home office but will be expected to attend on-site meetings a few days per month in Washington DC.
• Education – Candidates must have an undergraduate degree in a relevant field.
• Travel – Flexibility to travel to tradeshows and company-organized events, averaging 1-2 trips per month during Spring and Fall busy seasons.