Senior Retail Media Buyer

Senior Retail Media Buyer

(This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States)


Position Overview

Pinckney Hugo Group is seeking a Senior Retail Media Buyer to support national CPG clients across leading retailer media platforms. This is a hands-on keyboard role responsible for building, activating, optimizing, and reporting on campaigns across retail media ecosystems.


This position works closely with our Shopper Marketing, Media Strategy, and Analytics teams to develop full-funnel retail media programs spanning onsite search, onsite display, and offsite media.


Responsibilities:

• Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H-E-B, Albertsons, and Publix
• Build and manage campaigns across:
  • Retail Search (Sponsored Products / Keyword Bidding)
  • Onsite Display (Banner, PDP, Category placements)
  • Offsite Media (Programmatic, social extensions, audience targeting)
• Perform hands-on campaign setup, trafficking, bid management, and optimization within each platform
• Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
• Partner with Shopper Marketing to align media strategies with in-store, ecommerce, and promotional initiatives
• Analyze performance data to identify trends, insights, and optimization opportunities
• Develop reporting and dashboards highlighting ROAS, ROI, new-to-brand shoppers, and incrementality
• Communicate performance, insights, and recommendations to internal teams and clients
• Stay current on retail media trends, beta opportunities, and platform changes

Requirements:

• 6+ years of experience in digital media buying with direct retail media platform experience
• Leads campaign strategy and execution across platforms
• Provides recommendations, mentors junior team members, and interfaces more directly with clients
• Executes campaigns independently with guidance
• Contributes to optimization and reporting
• Hands-on experience with one or more: Walmart Connect, Kroger, Meijer, H-E-B, Albertsons, Publix
• Strong understanding of:
  • Retail search and keyword strategy
  • Onsite display formats and audience targeting
  • Offsite retail media extensions
• Experience working with CPG brands strongly preferred
• Proven ability to manage budgets and optimize toward performance KPIs
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication, organization, and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment

WHY WE'RE HIRING?
The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.


We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.


WHY PHG?
For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world - all from right here in Upstate New York, and in some cases, from the comfort of your home.


You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that - a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.


Some of our comprehensive and competitive benefits include:

• Hybrid work - split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $85,000 to $105,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.


OUR HIRING PHILOSOPHY
At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did - and we will too.


We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.


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