Social Media & Content Marketing Coordinator

Who We Are: RUMA Medical is a leader in functional medicine and medical aesthetics. We are passionate about providing exceptional patient experiences and empowering individuals to enhance their well-being inside and out. Our mission is to nurture confidence, promote self-worth, and help our patients flourish in all aspects of their lives. As our brand continues to grow across multiple platforms, services, and locations, we are seeking a highly creative and strategic marketer to help expand our digital presence and storytelling. The Position: FULL TIME Social Media & Content Marketing Coordinator Job Type: Full-time | 35-40 hours per week | On-Site | Pay: $25-$32 This is a strategic marketing and brand leadership role, not simply a content creation position. RUMA is seeking an experienced and highly driven Social Media & Brand Marketing Manager to own the strategy, growth, and execution of our digital presence across the RUMA brand and its expanding platforms. The ideal candidate understands that luxury marketing is about more than beautiful imagery. It is about positioning, perception, storytelling, consistency, consumer psychology, and creating an experience that makes people want to be part of the brand. You will be responsible for translating RUMA's brand identity into compelling digital experiences that increase brand awareness, strengthen patient loyalty, generate demand, and support provider growth, and ultimately contribute to revenue. This individual will oversee social media strategy across multiple RUMA brands, direct content production, execute campaigns, analyze performance, collaborate with providers and leadership, and identify opportunities to continuously elevate the RUMA brand. We are looking for someone who is career-driven, commercially minded, creatively sophisticated, highly self-motivated, and eager to grow with an ambitious company. The Opportunity You will have significant ownership over how RUMA is represented digitally. This includes: Developing and executing RUMA's overarching social media and digital brand strategy Establishing channel-specific strategies for Instagram, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms Managing the digital presence of: RUMA Medical RUMA Wellness RUMA Academy Founder's personal brand Developing content strategies that support brand awareness, patient acquisition, provider growth, service launches, and revenue goals Building and maintaining a sophisticated, consistent, and recognizable luxury brand identity across every digital touchpoint Developing campaigns that create demand around RUMA's services, providers, events, products, and programs Using analytics, audience insights, and performance data to evaluate what is working and continuously optimize the strategy Identifying emerging trends, cultural moments, platform opportunities, and innovative ways to grow the brand Working closely with leadership to develop long-term marketing and growth initiatives Creative Direction & Content You will oversee the creative execution of the RUMA brand while maintaining a high standard of visual and editorial quality. Responsibilities include: Developing creative concepts and strategies Directing, filming, and editing high-quality short-form video Capturing treatment footage, testimonials, educational content, provider features, behind-the-scenes content, and brand storytelling Directing providers and team members on camera Writing sophisticated, engaging copy and scripts that align with the RUMA voice Developing concepts for recurring content series such as RUMA Reports Coordinating testimonial shoots, influencer visits, and campaign productions Manage our affiliate program. This includes initiating new influencer relationships, coordinating all influencer visits, contracts, and obligations. Capturing and organizing before-and-after photography Creating graphics and marketing assets using Adobe Creative Suite and Canva Developing branded templates and creative systems that maintain consistency across the organization You should have a strong visual eye and an understanding of what makes a luxury brand feel elevated, intentional, and distinctive. Brand Marketing & Growth This role extends beyond organic social media. You will contribute to the broader marketing engine of RUMA by: Supporting launches of new treatments, services, programs, products, and business verticals Developing promotional campaigns designed to drive awareness, engagement, leads, and appointments Creating strategies to support provider schedule growth Coordinating influencer, creator, affiliate, and strategic brand partnerships Supporting RUMA events, launches, activations, and new-location marketing Developing marketing initiatives around key business priorities Collaborating with leadership to identify opportunities for brand expansion and revenue growth Ensuring every campaign and customer-facing communication reflects RUMA's positioning and brand standards Social Media Management You will oversee the day-to-day execution of RUMA's digital presence, including: Managing content calendars and publishing schedules Developing feed posts, Reels, Stories, and short-form video Maintaining consistent storytelling across platforms Managing community engagement and social media messages Maintaining bios, highlights, links, and other digital touchpoints Launching and developing social accounts for new providers, services, and locations Monitoring platform trends, algorithm changes, and emerging opportunities Reviewing performance metrics and translating insights into actionable strategy The Right Fit We are looking for someone who sees social media as a business and brand-growth tool, not simply a publishing platform. The right candidate is: Career-driven and looking for an opportunity to grow within an ambitious organization A strategic thinker who understands how marketing influences consumer behavior and business growth Experienced in building and maintaining a luxury or premium brand Highly attuned to visual identity, brand positioning, storytelling, and consumer experience Commercially minded and comfortable connecting creative decisions to business objectives Curious, proactive, and constantly looking for ways to improve Comfortable making recommendations and taking ownership without waiting for direction Highly organized and able to manage multiple priorities without losing attention to detail A strong writer with an elevated understanding of brand voice and messaging Comfortable directing, filming, and collaborating with providers and executives on camera Adaptable, resourceful, and energized by a fast-moving environment Passionate about aesthetics, wellness, beauty, luxury, and the evolving world of digital marketing Qualifications & Requirements This is an experienced-level position. Candidates should have: 3–5+ years of professional experience in social media, brand marketing, digital marketing, content marketing, or a related field Demonstrated experience marketing for a luxury, premium, beauty, aesthetics, wellness, fashion, hospitality, or similarly positioned consumer brand A proven understanding of luxury brand strategy, positioning, and consumer marketing Experience managing social media strategy across multiple platforms and/or brands Strong understanding of Instagram, TikTok, and YouTube content strategy Demonstrated ability to develop and execute campaigns tied to measurable business objectives Strong copywriting and marketing communication skills Experience with video production and editing Proficiency in Canva and Adobe Creative Suite Strong understanding of social media analytics, performance metrics, and growth strategy Experience developing and maintaining content calendars and campaign strategies A degree, certification, or equivalent professional experience in marketing, communications, branding, advertising, graphic design or a related field Experience in aesthetics, wellness, beauty, or healthcare marketing strongly preferred A portfolio demonstrating your work, creative direction, and experience building brands or growing digital audiences This Role May Not Be for You If You Are primarily interested in content creation without the strategic marketing component Prefer to be given a task list rather than take ownership of outcomes Are uncomfortable being held accountable to performance and growth metrics Struggle to manage multiple priorities, deadlines, and stakeholders Are uncomfortable giving or receiving creative feedback Do not have a strong understanding of luxury branding and consumer positioning Are looking for a role with limited responsibility or a narrow scope Are uncomfortable working in a fast-moving, evolving environment Expect social media strategy to remain static as platforms, audiences, and business priorities change Applications will be accepted through September 18th. #J-18808-Ljbffr