Product Marketing Associate

About the Company Skillz is the first publicly‑traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, revolutionizing the gaming industry by fostering social competition within games. By enabling real‑money activity and providing operational support, Skillz helps developers build multi‑million dollar franchises and connects players through fair, enjoyable, and meaningful competition. Why Skillz Culture of Impact : We create value, obsess over our product, and make a difference in the world. Comprehensive Benefits : 100% coverage for medical, dental, and vision expenses for you and your dependents, 401(k) matching, equity incentives, and pre‑tax benefit options. Wellness Support : Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, and virtual therapy sessions. Time off : Competitive paid time off (PTO) and company holidays. Las Vegas Headquarters : 36,000+ square foot office with free breakfast, catered lunches, snacks, full‑size gym with showers, commuter benefits, insurance, team bonding events, and more. Recognized Success : Listed as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, San Francisco Business Times’ Best Places to Work, Forbes’ Next Billion‑Dollar Startups, and the #1 fastest‑growing company on the Inc. 5000 list. Development Opportunities : We hold employees to high standards and encourage professional growth, collaboration, and continuous feedback. About the Role This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the Skillz platform, directly driving player acquisition, engagement, and conversion through successful campaign execution. Responsibilities Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in‑app campaigns, sweepstakes entry promotions, and coin bundle offers). Develop limited‑time sweepstakes offers, prize‑based promotions, and seasonal sweepstakes events to drive player activity and coin purchases. Maintain the Skillz sweepstakes campaign calendar and ensure timely, error‑free, and compliant execution of all events. Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics. Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results. Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence. Key Competencies Experience executing sweepstakes and promotional campaigns, limited‑time offers, seasonal activations, and events with strong attention to detail and operational excellence. Understanding of player acquisition, engagement, retention, and conversion strategies with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention. Proven cross‑functional collaboration across Product Marketing, Product, Analytics, Compliance, and Operations teams to launch campaigns accurately and on time. Data analysis and performance optimization skills to identify trends, opportunities, and make data‑driven recommendations. Regulatory and compliance awareness regarding sweepstakes regulations, promotional compliance requirements, and operational processes. Experience Bachelor's degree in Marketing, Business, Communications, or a related field. 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus. Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer). A/B testing and data‑driven decision‑making experience. Familiarity with sweepstakes mechanics and promotional compliance requirements (no‑purchase‑necessary rules, prize fulfillment, applicable state regulations) is a strong plus. Total Starting Compensation : Base + Bonus: $101,250 Location : Onsite in Las Vegas, NV Travel Requirement : Less than 10% Join Skillz and let's redefine the boundaries of gaming! Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board! Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance. #J-18808-Ljbffr Skillz Inc.