Social Media Strategist

A well-established marketing, communications, and creative agency in Greenville, SC is seeking a talented Social Media Marketing Specialist to join its growing creative team. This position is ideal for a social media professional who enjoys developing strategy, managing client relationships, creating engaging content, and helping brands strengthen their digital presence across multiple platforms. This role is approximately 70% social media strategy, content creation, and platform management and 30% graphic design support. The ideal candidate is highly engaged with social media trends, understands how to drive audience engagement, and can translate business goals into creative, results-driven campaigns for a diverse portfolio of clients. Responsibilities Develop and execute social media strategies that align with client objectives and marketing goals Manage content calendars, scheduling, publishing, and engagement activities across multiple client accounts Create platform-specific content for channels including Instagram, Facebook, LinkedIn, and emerging platforms Monitor trends, audience behavior, and platform updates to identify strategic opportunities for clients Analyze campaign performance and provide recommendations to improve engagement and results Present social media strategies, campaign performance, and content recommendations directly to clients Capture and produce social content, including photography, short-form video, and Reels Collaborate with internal teams to develop creative campaigns and integrated marketing initiatives Design social media graphics and other digital marketing assets utilizing Adobe Creative Suite Support client and internal creative projects while managing multiple deadlines in a fast-paced agency environment Qualifications Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Public Relations, or a related field required 2+ years of professional experience in social media marketing, content creation, digital marketing, or a related field Proven experience developing and managing social media strategies for businesses or multiple client accounts Strong understanding of social media best practices, analytics, audience engagement, and content planning Advanced proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, required Experience utilizing social media management, scheduling, and analytics platforms Ability to explain campaign strategy, content planning, approval workflows, and performance metrics Comfortable capturing basic photography and video content for social media use Strong written communication, presentation, and client-facing skills Ability to manage multiple priorities while maintaining attention to detail Agency experience preferred but not required Portfolio showcasing social media campaigns and graphic design work strongly preferred Occasional local event attendance or after-hours support may be required $60,000-68,000 Employer sponsored health insurance Contributing retirement Half-day Fridays Generous paid time off and holiday schedule Collaborative, team-oriented agency environment Exposure to a wide variety of industries and client brands Opportunity to work directly with clients and influence digital strategy Career growth within a rapidly evolving and expanding creative services team #J-18808-Ljbffr