Associate Director, Digital Strategy
$195.67k - $253.22kGilead
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job DescriptionGilead Sciences Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases including HIV viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide with headquarters in Foster City California.
At Gilead The Associate Director Digital Strategy will serve as a strategic digital partner and trusted advisor to US brand teams translating business objectives and customer insights into connected digital strategies and experiences.
The role will focus on advanced data and audience strategy omnichannel planning and orchestration personalized customer journeys and emerging digital capabilities. The Associate Director will partner closely with Brand Marketing and cross-functional teams to identify priority audiences connect experiences across channels and leverage data and technology to improve customer relevance and business impact.
Key Responsibilities
- Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives customer needs and brand priorities.
- Develop advanced audience strategies using first- and third-party data behavioral signals segmentation identity solutions and emerging data sets to improve audience precision and activation.
- Shape personalized customer journeys across media web CRM email field and other digital touchpoints connecting audience content channel and timing decisions.
- Lead strategic recommendations for omnichannel orchestration and personalization including NBA/NBE audience logic business rules and paid and owned channel coordination.
- Identify opportunities to leverage emerging technologies and enterprise capabilities including AI digital health media CRM web and personalization solutions to address Brand and customer needs.
- Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
- Use customer market and performance insights to identify opportunities to optimize expand and scale digital strategies and experiences.
- Lead and support digital pilots and test-and-learn initiatives establishing clear business objectives customer use cases and success criteria.
- Bring forward digital best practices external trends and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
- Build strong partnerships across Marketing Media Analytics CRM Web Digital Operations IT and other cross-functional stakeholders.
Basic Qualifications:
Bachelors Degree and Ten Years Experience
OR
Masters Degree and Eight Years Experience
Preferred Qualifications:
- 6 years of relevant experience in digital strategy omnichannel marketing customer experience audience strategy digital media CRM or related disciplines.
- Demonstrated experience developing audience strategies using first-party and third-party data segmentation and behavioral signals.
- Experience designing connected customer journeys and omnichannel strategies across digital channels.
- Experience with personalization orchestration and marketing technology including platforms such as Salesforce Sitecore and audience/identity solutions.
- Strong understanding of emerging digital technologies AI media and evolving customer engagement models.
- Ability to translate complex data technology and digital concepts into clear actionable recommendations for marketers.
- Strong strategic thinking communication collaboration and influencing skills.
- Ability to work effectively across Brand teams agencies and a complex cross-functional organization.
- Experience working with portfolio of brands and/or co-promotion.
- Pharmaceutical or biotechnology experience preferred.
- Bachelors degree required; advanced degree preferred.
People Leader Accountabilities:
- Create Inclusion - knowing the business value of diverse teams modelling inclusion and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills experience aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow develop and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals purpose organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
For additional benefits information visit:
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment and is dedicated to fostering an inclusive work environment comprised of diverse perspectives backgrounds and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race color religion national origin sex age sexual orientation physical or mental disabilitygenetic information or characteristic gender identity and expression veteran status or other non-job related characteristics or other prohibited grounds specified in applicable federal state and local order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Era Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections please view the Know Your Rights poster.
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
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