Vice President, Product Strategy
Confidential
Vice President, Product Strategy
About the Company
Reputable media planning & buying organization specializing in data-driven marketing solutions
Industry
Marketing and Advertising
Type
Privately Held
Founded
1990
Employees
1001-5000
Specialties
- media planning
- media buying
- innovation
- customer insights
- technology
- search engine marketing
- search engine optimization
- social media
- data analytics
- machine learning
- audience analysis
- hcp marketing
- patient marketing
- and dtp marketing
- geo
- medical affairs
- sem
- ai
- engagement strategy
- dtc marketing
- saas
- influencer marketing
Business Classifications
- B2B
- SAAS
About the Role
The Company is seeking a Vice President, Product Strategy to play a pivotal role in the evolution of digital publishing technology. The successful candidate will be a tech-savvy product leader with a proven track record in ad tech, particularly in the areas of SSPs, DSPs, ad exchanges, or ad servers. This role is at the forefront of the company's mission to provide smarter, more adaptable technology solutions for publishers in the fast-evolving digital advertising landscape. The VP will be responsible for setting the product direction, spotting market opportunities, and turning a strategic vision into tangible products that deliver real business value. Key responsibilities for the Vice President, Product Strategy include owning the long-term strategy and roadmap for publisher solutions, assessing customer needs and market trends, and translating this into clear product requirements. The ideal candidate will have a deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, and various ad formats. They should also bring real-world Ad Ops insight, particularly in the areas of yield optimization, ad quality, and programmatic setup. Collaboration with cross-functional teams, including engineering, sales, marketing, and business development, is essential to ensure successful product launches and adoption. The role requires a leader who can measure product performance, iterate based on data and feedback, and support responsible innovation in partnership with legal and compliance teams.
Functions
- Product Management
Vacancy posted 3 days ago
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