Regional Sales Trainer

Regional Field Sales & Education Manager. Remote (in Territory). East Coast / West Coast AKT (pronounced “act”) is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life. In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name. To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started. About The Role: In this newly created role, reporting to the Director of Field Sales and Global Education, the Regional Field Sales Manager operates as the senior field leader for the region, driving in-store revenue growth, strengthening key retail partnerships, and ensuring operational excellence. The role leads and develops regional field sales and freelance teams and works closely with cross-functional partners including Sales, Education, Marketing, Merchandising, Operations, and Finance to deliver cohesive execution across merchandising, sales, education strategies, and key retail events. Externally, the role serves as a primary liaison with the Sephora store and regional leadership, building trusted partnerships to support mutual business objectives. This is a hands-on leadership role within a fast-paced, high-growth operating environment following the brand’s recent US launch and rapid expansion within Sephora. Success requires strong retail acumen, people leadership capability, and deep familiarity with prestige beauty retail, with the ability to translate strategy into impactful in-store execution, manage regional performance and forecasting, and own regional financial results while championing brand values and culture. Frequent travel is required, with an expectation of spending significant time in-store and within the region (approximately 50–70% travel) to coach teams, partner with retailers, and ensure consistent, high-quality execution. Sales Performance & Commercial Delivery: Deliver regional sell-through, conversion, and productivity by owning sales performance against targets and executing effective store-level action plans. Brand Execution & Retail Excellence: Maintain consistent brand standards across all doors, ensuring flawless execution of launches, visual merchandising, gondola updates, tester maintenance, and hygiene compliance. People Leadership & Capability Building: Inspire and develop a high-performing regional field team through clear performance expectations, coaching, regular field visits, hiring, and ongoing training. Field Operations & In-Store Effectiveness: Oversee in-store execution through regular field presence, hands-on coaching, and partnership with retailer leadership to drive impactful training and engagement. Performance Management & KPI Governance: Embed clear KPIs and accountability frameworks to track performance, identify gaps, and accelerate productivity across the region. Data Analysis & Continuous Improvement: Analyse store-level data to identify risks and opportunities, delivering targeted interventions to improve underperforming doors. Launch, Events & Retail Moments: Deliver seamless execution of corporate-marketed and retailer-led events, animations, and key retail moments to maximize commercial impact. Strategic Insight & Forecasting: Influence commercial, product, and marketing strategy by providing accurate forecasts, post-launch recaps, and actionable field insights. About You · Direct experience working with Sephora, with experience launching and scaling beauty brands as well as strong relationships with Sephora leadership · Proven experience managing multi-state field teams across the US · Strong understanding of retail KPIs: sell-through, conversion, productivity, and inventory · Strong people leadership and coaching skills, with experience leading through change in high-growth environments · Data-driven decision maker with strong analytical skills, attention to detail, and a high standard for execution · Exceptional communication and relationship-building skills · A passion for beauty, trends, and the Sephora customer experience · Self-starter that thrives in a fast-paced environment · Willingness to travel extensively within region (50–70%) Backstage Perks: This is a great opportunity to make a real impact and join the business in its next stage of growth having launched in the USA in 2024 and now about to launch in 300+ Sephora doors across the region Flexible Working Policy: Our office is based in NYC, however, this is a remote position in territory which will be either West Coast or East Coast. Preferred location would be NYC or San Francisco Employee discounts on our products Funny, kind and inclusive work environment. We are banter, but we get sh*t done 20 days PTO Health insurance To be a part of a collective of creatives: at AKT brand is number 1 Everybody is welcome AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different. AKT London is an equal opportunity employer. We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community, we commit to difference and diversity from the beginning, and we know what a rich and creative work environment can cultivate. The salary for this position is between $110,000 and $120,000 per year. This pay scale is provided in accordance with New York and California law, and reflects the expected base salary for the role. Final compensation will be determined based on job-related factors including experience, qualifications, skills, and geographic location. This position may be eligible for additional compensation such as bonus or commission, up to 10% of salary.