Retention and Lifecycle Marketing Manager

Overview MaxWell Clinic is not a typical healthcare practice. We are a 12,000 sq ft Center of Excellence in Personalized Systems Medicine, the largest private outpatient apheresis center in the United States, and three-time winner of Best Holistic Clinic in Nashville. Our clinical team takes on the cases other practices give up on. Our patients are not transactions. They are long-term health relationships, and many of them come to us after years of not getting answers anywhere else. That matters for this role. When someone trusts us with their health, everything that follows needs to reflect that trust. Not just the clinical care, but how we communicate, how we follow up, and how we stay present with them over time. What this role is about The first inquiry is just the beginning. This role owns what comes next: the nurture, the onboarding, the enrollment, the renewal, and eventually the point where a patient becomes a genuine advocate who sends the people they care about to us. Saying yes to becoming a patient is not the finish line. It is where the real work starts. How prepared a patient feels, how seen they feel, whether what they experience at MaxWell matches and then exceeds what they expected: those outcomes are largely a function of the communication this role builds and owns. You will own, build and run lifecycle programs, develop the systems that keep patients engaged, and partner closely with the clinical team to make sure nothing meaningful falls through the cracks. You will be in the clinic every day, close to the patient experience you are trying to improve. This is a role with real ownership and direct visibility into outcomes. When retention improves, you will know why. When it does not, you will know that too, and you will be the person who fixes it. You will work alongside a VP of Marketing who is hands-on, a clinical team that is deeply invested in the patient relationship, and a tech stack built to multiply what one skilled person can accomplish. This position is for someone who does not consider a project finished when it launches. It is finished when it is working. There is a real difference between those two things, and this person feels that difference in their bones. What you will own Push our CRM to its full potential as a HIPAA-safe engine for personalized patient communication at scale. This means building the infrastructure that makes every patient feel genuinely known at every stage of their journey, not managing a database. You will own the lifecycle stages, segmentation logic, automation workflows, email sequences, and SMS programs that move patients from inquiry to enrollment to renewal to advocacy. You will also own email deliverability: list hygiene, suppression, and consistent performance above 95%. Patient Experience, Retention, and Data This is the analytical and creative core of the role. You will map the full post-consultation patient journey and you will mine the data inside it. Who fell off and when? Who is technically enrolled but not fully engaged? Who refers others and who goes quiet after their first year? The answers to those questions are in the data, and you will find them, interpret them, and build programs around them. Retention marketing also has to fight for attention. Internally, acquisition naturally pulls focus: new leads, new campaigns, new patients. Your drive is to build lifecycle programs that break through that noise and make the case, with results, that the patients already in the system are where some of the greatest opportunity lives. Clinical Enablement and Team Alignment Our clinicians are not salespeople and never will be. But they do benefit from marketing that gives patients a clear, informed picture of what MaxWell offers before they ever sit down with their care team. This role builds the materials and lifecycle programs that support exactly that: content and communication that reaches patients at a level of genuine interest, and either moves them toward a conversation with their clinician or connects them directly with our patient navigators, the team members who guide patients through their options and next steps. Marketing Operations Own the marketing tech stack connections that keep data flowing cleanly between HubSpot, your analytics tools, and the clinic's operational systems. Build SOPs that actually get used, document what works, and improve what does not. You are not here to maintain someone else’s systems. You are here to build better ones and to make sure the people around you know how to use them. Who this is for You track your own results closely. Not because someone asks you to, but because you genuinely want to know if something worked. You are not satisfied with "it went out." You want to know if it landed, why it did or did not, and what you would change. That instinct to inspect what you expect is built into how you work, not something you perform. You are data-driven without being rigid. Numbers help you make decisions. They do not make decisions for you. You know how to sit with messy data, find the pattern in it, and turn it into a program that changes behavior. You have follow-through that does not require reminders. Things that hit your list get done. When something gets in the way, you move around it. You are not the person who reports obstacles. You are the person who solves them and mentions it later if relevant. You create results. You do not wait for them to happen to you. There is a real difference between someone who runs programs and someone who builds outcomes. You are the second kind. You take the patient seriously. Not as a data point to move through a funnel, but as a person who made a real decision to trust this place with something that matters. The communication you build reflects that. Every time. What you bring Experience (2 to 5 years) Strong background in CRM, email marketing, lifecycle programs, or marketing operations. You have built workflows in HubSpot, not just sent emails from it Measurable results in customer or patient retention. You can point to a renewal rate you improved, a sequence that drove real conversions, or a drop-off pattern you identified and addressed Comfort working cross-functionally with non-marketing teams. You know how to explain what marketing is doing, why it matters, and what you need from people who are not marketers Healthcare or membership-model experience is a meaningful plus, particularly functional medicine, wellness, or concierge health Technology fluency You use AI tools daily, for drafting, personalization, workflow design, and content frameworks. This is not something you are learning. It is already part of how you work You have built automation that runs without you, using workflow tools like HubSpot sequences, Zapier, Make, or similar You are curious about what technology can do, and you are honest about where it still needs a human Mindset You care about the whole system, not just your own lane You are comfortable being in the clinic every day, close to the patient experience, and you see that proximity as an asset You are results-oriented over effort-oriented. One well-built automation that runs hundreds of sequences is worth more to you than personally writing each one You have the judgment to know the difference between something that is done and something that just looks done What this is not An email coordinator role where you send blasts on a calendar. A role for someone who treats HubSpot as a contact database rather than a revenue system. A role for someone who needs to wait for direction before deciding something is a problem. If you see a gap, you close it. If you see a result that does not match expectations, you dig in. That is the baseline here, not the exception. A role where AI is a novelty you are open to exploring. The people who will thrive here are already using it, already see where it falls short, and already know how to get real work out of it. Your first 90 days Full CRM audit completed: lifecycle stages, pipelines, and contact properties cleaned, standardized, and documented First lifecycle automation sequence built, launched, and returning measurable early results At least one patient drop-off pattern identified from existing data, with a retention program built and live to address it You can answer, with data, whether each program you inherited is working and what the plan is for what is not Compensation and benefits Salary:$75,000 to $85,000 depending on experience Wellness:Employee benefits including clinic service discounts Tools:HubSpot, GA4, Canva, and a modern marketing tech stack designed for a lean team that moves fast Who we are We have been practicing systems medicine in Brentwood since 2003. Our clinical team holds credentials from Vanderbilt, Mayo Clinic, Loma Linda, Yale, and Meharry. They have taught thousands of physicians worldwide. We are not a wellness brand or a trend clinic. The patient who comes to MaxWell has usually already tried everything else. That shapes this team in a specific way. We do not give up. We push until we find the answer. We treat the body as an interconnected whole and we ask a question most medicine does not ask: what is actually growing health here? We want everyone who works here to carry that same orientation, including the marketing team. We want the work to be excellent because the patients deserve excellent, not because it looks good on a report. If this describes you, we want to hear from you. Apply here or email us directly at View email address on click.appcast.io - Tell us what you built, what it did, and what you would do differently. #J-18808-Ljbffr MaxWell Clinic