Digital Marketing Manager

Job Description

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

Your mission:

Should you decide to accept it...

The role of the Growth Marketing Manager is to drive Brand.com revenue performance for Virgin Hotel Properties. This will mainly be accomplished through:

1. Performance marketing optimization and capital allocation recommendations.
2. Driving Brand.com website strategies, including funnel optimization testing.

The Nitty-Gritty:

What exactly you will be doing...

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide "out of this world" customer service experience for our guests:

Develop and Implement Growth Strategies:

• Create and execute data-driven marketing strategies aimed at acquiring and retaining customers.
• Identify growth opportunities and test new channels for customer acquisition.
• Prioritize growth initiatives based on potential ROI and alignment with business goals.
• Develop, implement, and own A/B testing plans for performance marketing campaigns and Brand.com channel-level funnels.

Optimize Performance Marketing:

• Own performance marketing budget, including capital allocation recommendations.
• Manage performance marketing campaigns across channels such as Google Ads, Paid Social, and metasearch.
• Continuously analyze and optimize marketing efforts to improve key performance indicators based on the needs of the business.
• Manage performance marketing agency relationship and drive performance accountability.

Data Analysis and Reporting:

• Leverage data analytics to build reporting to measure the effectiveness of marketing campaigns and Brand.com funnel performance.
• Use insights from data to make informed decisions and adjustments to marketing and product strategies.
• Regularly report on performance metrics and provide actionable recommendations to stakeholders.

Cross-Functional Collaboration:

• Work closely with Corporate and Hotel Property teams to ensure marketing efforts align with current strategies and overall business objectives.
• Coordinate with creative and content teams to develop compelling marketing materials.
• Manage external agency partnerships, driving productive relationships and outcomes.

Background must-have:

• Current, legal and unrestricted ability to work in the United States.
• 5 years of Direct-to-Consumer growth marketing experience, ideally with experience developing bidding and optimization strategies for Google Ads, Paid Social, and Metasearch.
• Advanced knowledge of digital marketing and website funnel optimization strategies, including but not limited to ROAS calculations, channel attribution, campaign tracking, lifetime value, retention, A/B testing, landing page optimization, and path progression.
• Experience managing digital marketing agencies.
• Ability to influence behavior through data-based recommendations.
• Strategic thinker with strong business acumen.
• Detail-oriented with excellent analytical and problem-solving skills.
• Demonstrated ability to work through complex and ambiguous situations independently.
• Must be able to prioritize and change tack when needed.
• Previous travel or hospitality experience preferred.
• Finger on the pulse-understand trends in growth marketing and have an interest in staying ahead.