Marketing Content Specialist - Neal Land and Neighborhoods

Job Description

Job Description

Neal Communities is proud to be recognized as the 2025 Top Workplace in Sarasota & Manatee Counties—because where you work truly matters. As a family-owned company, we’re passionate about what we do, and it shows in every experience we create.

We are seeking a talented and driven Marketing Content Specialist to join our Neal Land & Neighborhoods team. This role is responsible for executing digital and e-marketing strategies that support our master-planned communities while maintaining brand consistency across all platforms. This individual will play a key role in content creation, campaign execution, and performance optimization to drive engagement, traffic, and qualified leads.

WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:

• The People! We take tremendous pride in making a positive difference in our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards
• Vendor Discount Program

WHAT YOU'LL DO:

• Collaborate with the Vice President of Marketing and the Marketing team to generate qualified leads and traffic sufficient to support the company's business plan and community marketing objectives
• Develop, manage, and execute the digital content calendar across all marketing platforms
• Write, edit, and publish content for our blog, website, social media platforms, e-marketing, and other digital channels
• Design, program, and execute e-marketing campaigns using ActiveCampaign or other marketing automation platforms, as directed by the Vice President of Marketing
• Prepare, design, and size brand visual content, including images, reels, and videos
• Research competitors, target market, and relevant keywords for our digital marketing strategies, as directed
• Web content should also be frequently reviewed for creativity and accuracy
• Support the creation of accurate marketing materials, working independently or in collaboration with approved external agencies and digital service providers
• Collaborate with the Vice President of Marketing, Marketing Specialist, and approved outside agencies to monitor the performance of the content across all digital media platforms
• Ensure all content follows the best SEO practices, is edited for grammar, spelling, punctuation, and meets our brand style guidelines
• As needed, participate in and assist with developer-related activities, off-site programs, events, and other marketing initiatives as assigned
• The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills, and may be modified as business needs require

All employees will support the organization’s mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to our community, accountability, and ownership.

WHAT YOU BRING:

• Bachelor’s degree in Communications, Marketing, Digital Marketing, English, or a related field preferred
• 3–5 years of experience in digital marketing, content creation, or social media management
• Proficiency with Adobe Creative Suite (including Acrobat), Canva, and basic HTML
• Working knowledge of CRM systems, databases, SEO best practices, marketing automation, and email marketing platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Constant Contact)
• Experience with project management tools and processes is a plus
• Advanced computer skills, including Microsoft Office, with strong attention to grammar and detail
• Experience with WordPress or other content management systems
• Strong written and verbal communication skills, with the ability to engage effectively across various audiences
• Excellent time management skills with the ability to prioritize and meet deadlines
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Highly detail-oriented with strong organizational skills
• Strong critical thinking and problem-solving abilities

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee is frequently required to sit; use hands to handle, or feel objects, tools, or controls; talk and hear
• Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion
• The employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites
• Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employee views computer monitor frequently
• May occasionally lift and/or move up to 40 pounds

We are an Equal Opportunity Employer and a Drug-Free Workplace.

Neal Communities and its affiliated entities work with a limited group of approved recruiting partners under a signed agreement. We do not accept unsolicited resumes, candidate referrals, or inquiries from other third-party agencies. Any resumes submitted without a current, signed recruiting agreement in place will be treated as direct applications, and Neal Communities and its affiliates will not pay any associated fees.

This policy applies to all job postings across NealCareers.com and any other platforms where Neal Communities or its affiliated companies advertise open positions.