Marketing Analyst

Bimbo Bakeries USA Marketing Analyst

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $54,800 - $71,300
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Position Summary:

As a member of the Brand Marketing team, the Marketing Analyst supports the development, execution, and evaluation of brand strategies that drive profitable growth and strengthen brand equity. This role provides analytical, operational, and project support across key brand initiatives, enabling data driven decision making related to brand performance, consumer behavior, innovation, and go-to-market execution. The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key objectives, and support day-to-day brand operations. This role is well suited for an early career professional seeking to build foundational marketing, analytics, and cross-functional collaboration skills within a large CPG organization.

Key Job Responsibilities:

• Support Brand Managers and Brand Leadership in the development and execution of brand plans, marketing initiatives, and innovation projects aligned with overall business objectives.
• Analyze and track brand and category performance using key performance indicators (KPIs) such as sales, volume, distribution, market share, pricing, and promotion effectiveness.
• Assist in the preparation of business reviews, brand updates, and presentations, synthesizing data and insights into clear, actionable summaries.
• Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends, identify performance drivers, and highlight risks or opportunities.
• Partner with cross-functional teams (Sales, Finance, Supply Chain, Insights) to ensure brand initiatives are aligned with broader commercial and operational plans.
• Maintain brand tools, trackers, and documentation to support efficient planning, execution, and reporting.
• Demonstrate ownership of assigned objectives and deliverables, ensuring work is completed accurately, on time, and with appropriate guidance.
• Perform other job-related duties as assigned.

Key Behavioral Competencies:

• Functional Knowledge: Understands concepts related to own area of marketing expertise, sufficient to operate effectively with guidance and direction from Brand leadership.
• Performance Orientation: Demonstrates a basic understanding of applicable key performance indicators and manages day-to-day responsibilities with awareness of how work impacts brand results
• Business & Organizational Awareness: Is aware of the operations of other departments and how Marketing partners with Sales, Finance, Revenue Growth Management Supply, Chain, and Insights to drive business outcomes.
• Accountability & Ownership: Understands assigned objectives and is accountable for accomplishing them with appropriate support and supervision.
• Sense of Urgency: Displays urgency about getting important work done, prioritizing tasks effectively in a fast-paced environment.
• Curiosity & Learning Agility: Understands the need for continuous self-improvement and actively seeks opportunities to build marketing, analytical, and business skills improvement.
• Feedback Receptivity: Accepts feedback openly and applies it to improve performance and effectiveness.
• Values Alignment: Demonstrates awareness of and alignment with company values in day-to-day behaviors and decision making.

Leadership Competencies:

• Demonstrates Self Awareness: Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Collaboration: Build partnerships and work collaboratively with others to meet shared objectives.
• Action Oriented: Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the Business: Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:

• Bachelor's degree required; preferred fields include Marketing, Business Administration, Economics, Analytics, or related disciplines.
• 0–2+ years of experience in an analytical, marketing, or business support role (internships included).
• Foundational analytical skills with proficiency in Excel; experience with PowerPoint and basic data visualization tools preferred.
• Familiarity with syndicated data sources such as Nielsen or Circana is a plus.
• Strong attention to detail and ability to manage multiple tasks with guidance.
• Willingness to learn and grow within a fast-paced, team-oriented environment.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.