Hybrid AI-Driven Search Architect for GEO & Commerce

Career Opportunities: Search & AI Solution Analyst (173210) Requisition ID 173210 -Posted - Information Technology - United States - New Jersey - Piscataway - Colgate-Palmolive - Travel - up to 10% of time - Hybrid No Relocation Assistance Offered Job Number#173210 - Piscataway, New Jersey, United States Role Summary As the Solution Analyst for SEO, GEO and Agentic Commerce, you will bridge the gap between traditional search visibility and the future of AI-driven discovery. You will sit at the critical intersection of Global IT Digital Applications, our Global Digital & Insights Organization (GDIO), strategic agency expertise and divisional digital leads. Responsibilities Next-Gen Search Architecture (GEO): Lead the technical strategy to transition from traditional SEO to Generative Engine Optimization. Design data structures that allow LLMs (like ChatGPT, Gemini, Perplexity) to accurately retrieve, interpret, and recommend our products. Agentic Commerce Readiness: Collaborate with the Web Factory and product teams to build "machine-readable" commerce layers. Ensure our product catalogs, pricing, and availability data are accessible to autonomous AI buying agents and smart assistants. Syndication of product data to AI enabling catalogs. Cross-Functional Solution Design: Act as the technical translator between the GDIO (global leadership), external agencies (media strategy), GIT (technical implementation) and content teams. Convert business goals (e.g., "Win the answer box in AI search") into specific technical requirements (e.g., Knowledge Graph implementation, Schema.org markup) for our connected ecosystem. Knowledge Graph & Structured Data Strategy: Oversee the implementation of robust structured data and semantic web standards across global web properties to establish brand authority and entity relationships in the eyes of AI models. Performance Measurement: Work with Data & Analytics teams to define new metrics for success in a "zero-click" world, measuring "Share of Model" and brand visibility within conversational AI interfaces. Tech Stack Optimization: Audit and recommend improvements to the existing MarTech stack to ensure it supports high-velocity content delivery and machine-readability required for Omnichannel Demand Generation. Required Qualifications 3+ years of experience in Technical SEO, Product Management, or Digital Solution Engineering. Experience specifically with GEO (Generative Engine Optimization) Bachelor’s degree in Computer Science, Software Engineering, Information Technology, or related field. Preferred Qualifications Collaboration Experience: Proven track record of working within a matrixed organization, specifically engaging with Global Digital leads and IT/Engineering counterparts - MUST. Technical Proficiency: Strong understanding of HTML, web architecture, and Structured Data (Schema.org/JSON-LD). Familiarity with Python or SQL for data analysis is a strong plus. AI Literacy: Deep understanding of how LLMs function (RAG, embeddings, training data) and how they differ from traditional search algorithms. Industry Background: Experience in Consumer Goods (CPG/FMCG) or Enterprise Retail, understanding the complexity of global brand sites, e-retailer ecosystems and the content supply chain for product content syndication. Compensation and Benefits Salary Range $96,800.00 - $137,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr Colgate-Palmolive