Head of D2C Growth & E-Commerce

Our interview process consists of an initial video call, an in-person interview at our NYC office, and an opportunity to meet other members of the team. About Crew Dog Crew Dog is a fast-growing apparel company creating original, vintage-inspired merchandise for colleges, sports teams, and their fans. We focus on unique, hand-drawn artwork, high-quality garments, and premium large-scale embroidery to create products that stand out from traditional licensed merchandise. Founded by two Yale students, we’ve grown in the collegiate space from selling custom apparel to student organizations into a national brand licensed with over 160 colleges. Today, we sell our products through more than 200 retail locations, including college bookstores and national retailers like Barnes & Noble, Follett, Rally House, and Alumni Hall. We also sell directly to consumers through our website and continue to serve student organizations and other groups through our custom apparel business. We are also expanding into professional sports, working with NBA, NHL, and minor league teams, with plans to continue growing in the space in 2027. Crew Dog recently closed a seed funding round backed by a venture capital firm and strategic angel investors to fuel our next phase of growth and expand our team. About the role We’re looking for a Head of D2C Growth & E-Commerce to own Crew Dog’s direct-to-consumer business and lead its next phase of growth. This is a highly entrepreneurial opportunity to build and scale a major revenue channel at a fast-growing consumer brand. You’ll work directly with the founders to develop and execute our D2C growth strategy, owning customer acquisition, paid advertising, e-commerce performance, email and SMS marketing, retention, and new growth opportunities. We’re a small, fast-moving team of eight people ( equally comfortable setting strategy, analyzing performance, and getting hands-on with execution. You’ll have significant autonomy to test ideas, build systems, manage external partners, and make decisions that directly impact the business. We want someone excited to own a business and revenue channel, build it through the next phase, and grow alongside the company. Key Responsibilities: Take ownership of D2C revenue growth, channel performance, and customer acquisition economics. Develop and execute a comprehensive growth strategy across customer acquisition, conversion, and retention. Analyze customer acquisition costs, lifetime value, contribution margins, and marketing efficiency to drive sustainable, profitable growth. Establish clear KPIs, reporting systems, and regular performance reviews. Identify new growth opportunities, marketing channels, and customer acquisition strategies. Work directly with the founders to establish marketing budgets, revenue targets, and strategic priorities. Build scalable systems, processes, and partnerships to support the long-term growth of Crew Dog’s D2C business. Paid Advertising & Performance Marketing Own the strategy, creative development, execution, and optimization of Meta and Google advertising campaigns, working closely with our paid media agency. Lead advertising creative strategy, collaborating with our design team to develop new concepts, test messaging, and identify winning creative formats. Monitor and optimize key performance metrics, including ROAS, CAC, customer acquisition costs, and contribution margin. Develop a structured testing framework to continuously improve advertising performance and scale successful campaigns. Plan creative development and campaign launches around university licensing approval timelines to ensure consistent execution. Test and scale emerging channels where our customers already spend time, including TikTok, Pinterest, Snapchat, Reddit, AppLovin, and LinkedIn (school-based alumni targeting). Website & E-Commerce Own the performance and ongoing optimization of Crew Dog’s Shopify website. Coordinate product launches, collection updates, landing pages, and promotional campaigns. Analyze website traffic, customer behavior, and conversion funnels to identify opportunities for improvement. Lead conversion rate optimization initiatives, including A/B testing, merchandising improvements, and customer experience enhancements. Own Google Shopping feed health and work with our SEO specialist on organic search and AI answer-engine visibility. Email, SMS, & Retention Marketing Own our email marketing strategy, working with our agency to do campaign planning, copywriting, segmentation, and execution in our Klaviyo account Develop a consistent email calendar aligned with product launches, promotions, and seasonal events, working with our content and marketing team in NYC Optimize automated email flows across the customer lifecycle Analyze email performance and continuously improve engagement, conversion, and retention. Build loyalty, referral, and review programs that turn one-time buyers into repeat and multi-school customers. Test direct mail for alumni and parent segments ahead of reunions and the holidays. Ideal Candidate 3+ years of experience in growth marketing, performance marketing, or e-commerce, ideally at a consumer brand. Proven experience managing and scaling paid advertising campaigns across Meta and Google. Strong understanding of Shopify, email marketing platforms (ideally Klaviyo), and e-commerce analytics. Comfortable working across multiple projects and taking ownership of both strategy and execution. Highly analytical, with the ability to analyze and translate performance data into actionable decisions. Creative thinker with a strong understanding of branding, storytelling, and what makes advertising effective. Familiarity with, or curiosity about, emerging channels such as Pinterest, AppLovin, Snapchat, Reddit, and LinkedIn is a plus. Entrepreneurial, proactive, and excited to build processes and systems in a fast-growing startup. Based in New York City and available to work in person five days per week. Base Salary: $100,000–$140,000+ annually, depending on experience. Equity: Meaningful stock option participation, providing an opportunity to share in Crew Dog’s long-term growth. Benefits: Health, dental, and vision insurance; paid time off; and product allowance. Location: New York City, fully in person (five days per week). #J-18808-Ljbffr