Associate Director, Planning

The Associate Director, Planning will develop and implement strategic initiatives aligned to client objectives. Key to this role is the ability to collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives. Responsibilities Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand Build sound strategic frameworks that ladder up to client business goals Provide excellent client service by being responsive, accountable and detail oriented Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives Own consumer insights and inspire tactical representations of strong, clear media strategies Identifying opportunities for cross-platform deals when appropriate Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving Effectively motivate, lead, and train the team to maximize shared objectives Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data. Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Proficiency in Media Planning and buying tools and platforms. Strong understanding of Project Management Methodologies and process improvement techniques. Understanding of financial operations, Budget Management, Strategic Planning, and media activation. Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative. Experiences Minimum of 5 years of experience in media operations, preferably in an agency or media organization. Strong knowledge of media planning, buying, and optimization across various channels. Relevant post-secondary education, training, or equivalent experience This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000—$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. #J-18808-Ljbffr