CRM Marketing Manager

Job Details Job Location: Nashua - Nashua, NH 03063 CRM Marketing Manager Help Shape Exceptional Member Experiences At Bellwether Community Credit Union, we are committed to creating meaningful relationships with our members and communities. We are looking for a data-driven, creative, and highly organized CRM Marketing Manager to lead our member engagement and retention efforts across digital channels. What You'll Do Member Retention & Lifecycle Marketing Develop and optimize member lifecycle marketing programs, including onboarding, engagement, retention, and cross-sell initiatives. Create personalized, behavior-driven communications that increase product adoption and long-term member value. Analyze member demographics, behaviors, and product usage to develop targeted marketing strategies. Drive campaigns that strengthen member relationships and improve retention outcomes. CRM Strategy & Management Serve as the primary owner and administrator of HubSpot CRM, ensuring effective setup, maintenance, and daily operations. Maintain accurate, organized, and compliant member and prospect data. Develop and execute a CRM roadmap aligned with organizational growth and member engagement goals. Build automated workflows, audience segmentation, reporting, and campaign tracking. Train and support team members on CRM best practices and platform utilization. Digital Marketing & Website Experience Own and manage the credit union's website experience, including content strategy, user experience optimization, and SEO performance. Develop landing pages and conversion-focused experiences that support marketing campaigns and business goals. Continuously improve digital touchpoints to increase engagement, usability, and conversion rates. Campaign Strategy & Execution Plan and execute integrated marketing campaigns across email, website, social media, and in-branch channels. Collaborate with internal stakeholders and external partners to deliver campaigns on time and within budget. Monitor campaign performance and make data-driven recommendations for improvement. Ensure all content remains current, relevant, and aligned with brand standards. Social Media Strategy & Management Lead the credit union's social media presence across platforms including Facebook, Instagram, LinkedIn, and emerging channels. Develop and execute content strategies that increase brand awareness, engagement, and member acquisition. Create compelling, compliant, and on-brand content that connects with our audiences. Analyze performance metrics and adjust strategies based on insights and trends. Vendor & Project Management Manage relationships with marketing vendors, agencies, and technology partners. Oversee project timelines, deliverables, and budgets. Evaluate and recommend new tools, technologies, and opportunities that enhance marketing effectiveness. Support broader marketing initiatives and special projects as needed. This role is hybrid. What You Bring Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in marketing, digital marketing, CRM management, or member/customer engagement. 5+ years of experience using HubSpot as a CRM & CMS, including automation, segmentation, reporting, and campaign management. Experience managing websites, CMS platforms, SEO initiatives, and digital user experiences. Proven success developing and executing integrated, multi-channel marketing campaigns. Strong understanding of email marketing, content strategy, social media management, and marketing analytics. Experience with marketing technology platforms, automation tools, Google Analytics, and Microsoft Office Suite. Working knowledge of design tools such as Adobe Creative Suite (Photoshop, Illustrator, or similar). Excellent written, verbal, and presentation skills. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Preferred Qualifications Experience in financial services, banking, or credit unions. HubSpot certifications or advanced platform expertise. Experience leveraging customer data and insights to improve engagement and retention. Why Join Bellwether? At Bellwether, our values guide everything we do: People First – We put others at the heart of all we do. Local Focus – We build community through our actions and service. Always Learning – We embrace curiosity and continuous growth. Driven with Purpose – We strive to make a meaningful impact. Own Our Outcomes – We take accountability and deliver on our commitments. #J-18808-Ljbffr