Senior Manager, Creative & Content Strategy

Job Description

Job Description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

As Senior Manager, Creative and Content Strategy, you will lead the vision and execution of all brand storytelling, ensuring every communication — online and offline — is bold, memorable, and culturally relevant. You’ll craft narratives that resonate with Gen Z and digital-first audiences, shaping how the new brands show up across social media, campaigns, and experiential activations.

Key Responsibilities:

• Lead the development of creative strategies that drive brand communication across digital, social, experiential, and traditional channels.

• Led content strategy including content calendars across platforms

• Define and champion brand storytelling frameworks, ensuring consistency and cultural resonance across all touchpoints.

• Partner with internal teams (marketing, IMX, design, product) and external agencies to conceptualize and execute campaigns.

• Translate insights, trends, and consumer behavior into compelling creative concepts that engage Gen Z audiences.

• Ensure alignment between online and offline brand experiences, maintaining a cohesive brand voice and narrative.

• Monitor campaign performance, iterating creative approaches based on social listening, analytics, and cultural trends.

• Lead end-to-end social content strategy for social media channels, including vertical video, UGC, and influencer campaigns.

• Collaborate with influencers, creators, internal marketing, and creative teams to produce high-quality, culturally relevant content.

• Plan, shoot, and edit social-first video content optimized for engagement and virality.

• Maintain consistent brand voice and visual identity across all content and campaigns.

• Oversee production schedules, budgets, and vendor/crew management.

• Analyze performance metrics and iterate on content strategies to maximize reach, engagement, and brand impact

Requirements:

• 7+ years of experience in social content production, film, video, or digital media, with a focus on social-first brands and creative strategy, brand communication, or social-first marketing, preferably in CPG, entertainment, or digital-first brands.

• Deep expertise in vertical video production for TikTok, Instagram Reels, and other short-form platforms.

• Proven experience working with influencers and creators, including content production, briefs, and collaboration management.

• Experience producing UGC (user-generated content) at scale.

• Understanding of social algorithms, platform trends, and performance optimization for short-form video.

• Ability to thrive in a fast-paced, trend-driven environment, staying ahead of social media trends and audience behaviors.

• Experience working on social-first brands, entertainment platforms, or viral content campaigns.

• Proven track record of creating content that drives engagement, conversation, and cultural relevance.