Social Media Strategist

Job Description

Job Description

Social Media Coordinator

This is a full-time, on site role based out of Salt Lake City.

Summit Sotheby's International Realty is seeking a dynamic and detail-oriented Social Media Coordinator to support our high-performing sales advisors. This key team member will act as a strategic liaison between advisors and our in-house marketing team, ensuring brand-aligned, sophisticated social media execution across platforms. The ideal candidate combines strategic social media expertise, luxury branding sensibility, content creation skills, and a consultative client service approach. They are equally comfortable developing content strategies, creating engaging content, and building trusted relationships with advisors.

This role is a part of a high-performance team in luxury real estate marketing. You'll work within a company that leads the market in both brand presence and transaction volume, offering unmatched learning opportunities and high expectations.

As part of a new service for our advisors, this position offers the opportunity to shape the client experience. Autonomy, initiative and discretion are required.

Key Responsibilities

Real Estate Advisor Coordination & Communication

• Serve as the primary point of contact for the advisors for whom you are ultimately accountable in service quality and experience.
• Exceptional client service mindset with the ability to proactively manage relationships, build trust and navigate varying personalities and communication styles.
• Maintain consistent communication via email, chat, phone and scheduled check-ins.
• Translate advisor goals into actionable social media strategies and content plans.
• Educate advisors on social media best practices, platform updates and ad performance insights.

Content Strategy & Planning

• Develop custom monthly social media content calendars tailored to advisor brand voice and business goals.
• Coordinate with creative team when necessary for graphic design and video assets.
• Adapt Summit Sotheby's International Realty's global branding and corporate profiles to each advisor’s personal market presence.
• Maintain organized workflows, deadlines, approvals and content pipelines across multiple advisor accounts.

Social Media Execution & Content Creation

• Create, edit and optimize elevated short-form social content using a mix of iPhone. footage, advisor-provided assets, listing media, lifestyle photography and video from the in-house visual media team.
• Develop strong social-first content concepts, including hooks, shot lists, trending formats, voiceover ideas, text overlays, carousel structures and short-form video storylines.
• Edit video content in tools such as CapCut, Instagram Edits, and other editing platforms, with attention to pacing, transitions, captions, audio, visual hierarchy and platform best practices.
• Identify, adapt and execute relevant social media trends in a way that feels aligned with the advisor’s brand, market, audience and luxury real estate positioning.
• Conduct recurring content capture sessions with advisors, including planning concepts, filming iPhone content, coaching on-camera presence and identifying opportunities for storytelling, education, lifestyle and listing-driven content.
• Write, edit and refine captions that support advisor brand voice, storytelling, engagement and clear calls to action.
• Monitor audience engagement and respond to comments as needed on behalf of advisors through white-glove social media support.

Advertising & Boosted Posts

• Build and manage paid social campaigns (boosted posts and Meta Ads) per agent or listing strategy.
• Allocate advisor-approved budgets strategically. 
• Track and analyze performance data; provide concise reporting and strategic recommendations.
• Stay current with social platform changes, algorithm shifts and ad policy updates.

Cross-Team Collaboration

• Work closely with the social media team, designers, photographers, videographers and leadership to align marketing timelines.
• Contribute to content libraries and shared resources.

Qualifications

• Bachelor's degree in Marketing, Communications or related field preferred.
• Minimum 2 years in a social media or digital content role; real estate or luxury brand experience a plus.
• Proficiency in Meta Business Suite, Hootsuite, Capcut, and photo/video editing tools.
• Strong writing and editing skills with a focus on tone, clarity and luxury positioning.
• Experience filming and editing short-form video content for Instagram Reels, Stories and Facebook.
• Experience developing and managing personal brands for professionals, entrepreneurs, executives, or real estate advisors preferred.
• Ability to interpret social media performance metrics and translate data into actionable recommendations.
• Knowledge of paid advertising platforms, targeting strategy and performance tracking.
• Demonstrated ability to manage client relationships with accountability for service quality, responsiveness, strategic execution and business objectives, not solely follower growth or viral performance.
• Ability to manage multiple advisor accounts with professionalism, warmth and discretion.

Success in this role:

• Maintaining strong advisor satisfaction and retention.
• Delivering consistent, high quality, on-brand content across assigned accounts.
• Growing advisor visibility, engagement, audience quality and overall brand presence.
• Managing projects and deadlines with minimal oversight.
• Contributing to the development and refinement of Summit Sotheby’s International Realty’s Amplify social media program.

About Us

Summit Sotheby’s International Realty is the Utah affiliate of a globally recognized luxury real estate brand, known for delivering unparalleled service and marketing excellence. We represent homes and new construction communities across every price point and region of the state. Our marketing team operates as a full-scale in-house creative agency, producing award-winning campaigns and marketing assets that elevate our advisors and listings. We’re collaborative, ambitious, and committed to pushing the boundaries of what real estate marketing can be.

Why Join Us?

• Be part of a prestigious, globally recognized brand in luxury real estate
• Have the opportunity to shape and expand a new offering, making a direct impact on the brand's and agents’ success
• Enjoy a collaborative and dynamic work culture with room for growth and expanding creativity
• Play a foundational role in building and scaling Summit Sotheby's International Realty's advisor social media management program from the ground up.