Associate Director U.S. Marketing, Consumer Strategy - Crohn's Disease (CD)

Associate Director U.S. Marketing, Consumer Strategy Crohn's Disease (CD)

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

We have a proud legacy of developing novel therapeutics for people with immune-mediated inflammatory diseases and autoimmune-related disorders. With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders. Our scientists are investigating ways to modulate TL1A to potentially address inflammation and fibrosis associated with inflammatory bowel disease. Our scientists are investigating tumor necrosis factor-like ligand 1A (TL1A), which has been shown to be increased in inflamed intestinal tissue and in the systemic circulation of patients with IBD.

Inflammatory bowel disease (IBD) is a chronic inflammatory condition affecting the digestive tract and impacting nearly three million people in the U.S. Crohn's disease and ulcerative colitis are two of the most common forms of IBD. The unpredictable symptoms associated with IBD, which may include diarrhea, abdominal pain, unintended weight loss and fatigue, often create emotional and social challenges for those impacted.

We are currently recruiting for Associate Director U.S. Marketing, Consumer Strategy Crohn's Disease (CD). This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.

The Consumer Strategy Lead will drive foundational strategy and planning for consumers for an exciting launch, including positioning, targeting (including but not limited to, segmentation, market research, data and analytics, and creative campaign development). In this role, the candidate will be responsible for refining and evolving the consumer strategy, understanding consumer gaps/barriers inclusive of health equity, and optimizing customer experience.

The Consumer Strategy lead will report to the Director, IBD Consumer Product Marketing Owner, as a member of the Consumer Customer Agile Team (CAT). This AD will partner with all members of the Consumer CAT and collaborate closely with the HCP, Scientific, PSP and Payer teams to ensure alignment, cohesion, and prioritization.

Key responsibilities include:

• Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework
• Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions
• Partner with the agency on planning and executing our unbranded campaign(s)
• Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team
• Identify opportunities to optimize consumer experience and lead the experience journey development and execution
• Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients
• Lead, develop and execute an OPDP submission for launch.
• Manage the consumer budget and planning process
• Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies
• Collaborate across Immunology CATs to ensure cohesion and holistic approach
• As a member of the US Pharma Immunology marketing team, partner with fellow colleagues to invest in each other's development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team's thinking by challenging the status quo for the purpose of creating stronger outcomes

Our U.S. marketing team has adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.

This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Minimum Required Requirements:

• Bachelor's degree
• A minimum of 5 years' healthcare industry experience, including at least 3 years in strategic marketing and brand management
• Prior immunology Inflammatory Bowel Disease (IBD)experience
• Consumer Marketing experience
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics

Preferred Skills :

• Master's degree
• Launch experience
• Awareness and understanding of US commercial and regulatory requirements
• Agency and vendor management
• Familiarity with agile tools like Jira and Mural

Required Skills:

Adaptability, Advertising Campaign Development, Agile Methodology, Brand Management, Brand Marketing, Business Decisions, Creative Campaign Development, Decision Making, Digital Analytics, Digital Channels, Health Equity, Inflammatory Bowel Diseases, Leadership, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Omnichannel Retailing, Patient Advocacy, People Leadership, Pharmaceutical Industry, Pricing Strategies, Principles of Marketing, Prioritization, Product Lifecycle Management

The salary range for this role is $142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at