Director of Marketing

Job Description Job Description Director of Marketing MCM RetailGroup | Jacksonville, FL About Us MCM Retail Group is a privately held, profitable company headquartered in Jacksonville, FL, and the parent of two of the strongest names in the online firearms marketplace: FirearmLand.com — the largest seller onGunBroker, the world’s biggest online firearms marketplace — and CashForArms.com, the trusted way for firearm owners nationwide to sell and consign.We’vebuilt our reputation on trust: giving firearm owners a fair, transparent, and genuinely better way to buy, sell, and consign, backed by thousands of customers nationwide and over 10,000 positive reviews. We are scaling fast — fast enough that marketing can no longer be a collection of individual efforts. It needs a leader.That’sexactly whywe’reinvesting in senior leadership to carry our growth forward.You’dbe joining at a genuine inflection point, with the chance to shape our brands and build the marketing function as the company steps into its next phase. The Opportunity This is not a “manage the calendar and report the numbers” role. As Director of Marketing,you’llown the entire growth engine: strategy, budget, execution, and results.You’llreport directly to theCOO, have a real seat in how the business grows, and the freedom to build something from the ground up rather thanmaintainsomeone else’s playbook. You’llinherit a small, capable team of three specialists and take them from a set of individual efforts to a coordinated marketing operation with clear direction. If you like moving fast, love owning outcomes, and want to see your work land directly on revenue, this is the seat for you. What Success Looks Like in Year One A unified brand architecture and voice across MCM’s brands, with clear positioning for each. Full-funnel conversion tracking in place, so every marketing dollar is tied to acquisition volume and revenue. Measurable, compounding growth in qualified leads through SEO, paid, social, and lifecycle channels. A three-person teamoperatingon a clear cadence, with defined ownership and a scorecard the executive team trusts. WhatYou’llOwn Build and execute a growth strategy that expands brand awareness locally and nationally across every digital channel. Lead, develop, and grow a team of three marketing specialists, giving themthe directionand structure to do their best work. Own andoptimizeSEO strategy and Google Ads spend to maximize return on every dollar. Drive measurable growth in followers, impressions, and qualified traffic across social platforms. Design and run marketing experiments so that everydollar of budgetis working as hard as possible. Shape the look, feel, and voice ofFirearmLand,CashForArms, and the brands we build next. Convert our growing customer base intoqualifiedleads that turn intotransactions. Own the marketing budgetendto end. Own the marketing scorecard: a sharp weekly view of performance against goals that the executive team can act on. WhatWe’reLooking For 5+ yearsofhighly successfulgrowth, performance, or lifecycle marketing — including experience leading people or owning a channel end to end — with an e-commerce or lead-generation background strongly preferred. A self-starter who figures things out and builds the playbook rather than waiting for one. Proven ability to prioritize the work thatdrivesthe biggest impact on the business. Hands-on experience using AI tools to sharpen marketing efficiency and output. A data-driven mindset paired withthe communicationskills to present clearly to leadership. Experiencemarketing in a restricted or regulated market is a plus, not a requirement. A genuineinterest in firearms. We are anenthusiastindustry and firearms are central to everything we do.We’relooking for someonewho’sexcited to ma #J-18808-Ljbffr