Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator is responsible for the execution of marketing initiatives of a Barry University School/College specifically and the Barry University brand in general.

The individual in this position supports enrollment acquisition and conversion strategies, events, retention initiatives and special projects while collaborating with other members in Marketing and the Barry Ad Co in the execution of these campaigns or activities.

At the direction of a marketing manager, updates content across channels, manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, Us News, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.

THIS IS POSITION IS FULL-TIME, ON-CAMPUS IN MIAMI SHORES.

Essential Functions

• In support of Marketing Managers, coordinates the execution of enrollment marketing initiatives. Ensures that all marketing efforts align with the overall marketing and recruitment plans for Schools and Colleges, and Barry University in general. Collaborates with other members of the marketing team to ensure all projects are flawlessly delivered on time.
• Proactively identifies opportunities for Barry University and its School/ Colleges/ Programs. Ensures accuracy and relevance of information. Develops, in collaboration with program directors and faculty and University departments, online and offline content for recruitment, enrollment, and strategic relationships-outreach. Identifies new prospective student segments and proposes innovative communication approaches that highlight School/College/programs.
• Adheres to Barry brand guidelines, assists with managing content across channels: implements updates to college search profiles like Campus ESP, Niche, Scoir, US News Student Connect, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
• Participates in the development of the marketing and recruitment plans. Provides expertise based on analysis of the effectiveness of previous marketing efforts while providing proactive input on new approaches.
• Manages and tracks projects, measures, analyzes and reports on marketing and recruitment initiatives as assigned.
• Assists with sourcing and creating content for the Barry Community blog which may include student and faculty success stories, university accolades, university events, among many others.
• Attends Barry University of School/College/Program events as necessary or assigned. Performs other duties as assigned.

Qualifications/Requirements

• Bachelor's degree required in Marketing, Advertising, Psychology, Communications, Communications Technology, and related fields. Also, academic programs within a Barry University School/College.
• Master's degree in management or marketing preferred.
• 1-3 years previous marketing experience required.
• Experience with Barry University or higher education advertising and marketing preferred.
• Knowledge of marketing campaigns, collateral, digital marketing, social media and data analysis.
• Excellent writing, presentation and interpersonal skills.
• Mastery of Microsoft Office 365 software and functionality.

Deep knowledge of the following areas/skills can compensate for lack of work experience:

• Understanding of Barry University, its student life and Mission
• Understanding or higher education recruitment practices, including interaction with future students
• Understanding of the School/College he or she will be representing
• Understanding of higher education in general, including campus life
• Advertising, Marketing, PR, Digital or Social Media company internships
• Experience as a Content Creator for orgs, school or personal
• Interest in advertising, design, visual arts and communications
• Experience with writing for org, school or personal publications (websites, blogs, writing competitions, etc.)
• Knowledge of project management platforms such as Workfront

Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.