Marketing Coordinator

About Mowi

Mowi is the world's leading producer of sustainably farm-raised Atlantic salmon, dedicated to delivering premium seafood with a strong commitment to quality, innovation, and environmental responsibility. As a fully integrated global company, Mowi operates across the entire value chain, from feed production and farming to processing and distribution, ensuring full traceability and consistently high standards.

Headquartered in Bergen, Norway, Mowi employs approximately 12,500 people across 26 countries and is publicly listed on the Oslo Stock Exchange. The company is widely recognized as a global leader in sustainability and has been ranked among the most sustainable animal protein producers by the Coller FAIRR Index.

In the U.S., Mowi's operations include Ducktrap River of Maine in Belfast, ME, a flagship smoked seafood facility known for combining traditional smoking techniques with modern production practices. Ducktrap plays a key role in delivering high-quality, value-added products while supporting operational excellence and the local Maine community.

Learn more about the Mowi Company at

Learn more about MOWI Brand its full range of products at

Summary

Mowi is seeking a highly organized and proactive Marketing Coordinator to support the Trade Marketing Manager across multiple projects and initiatives in the U.S. market. This entry-level coordination role will be instrumental in supporting trade events, retail activations, and experiential marketing programs that elevate Mowi's corporate presence and brand portfolio.

The Marketing Coordinator will play a key role in executing activities of marketing support to sales, trade events, corporate public relations, and foodservice. The ideal candidate thrives in a fast-paced, hands-on environment, is detail-oriented, eager to learn and enjoys collaborating across teams to bring marketing initiatives to life.

Responsibilities

Trade Marketing Support

• Assist in the execution of trade marketing programs across retail accounts and distributor channels.
• Coordinate promotional calendars, retailer-specific campaigns, and seasonal activations.
• Support development of sell-in materials, retailer presentations, and promotional recaps.
• Track trade spends, promotional budgets, and invoice reconciliation.
• Maintain trade marketing calendars and ensure deadlines are met across teams.
• Help coordinate retailer events, trade shows, sampling programs, and merchandising initiatives.
• Communicate promotional details and updates to sales teams, brokers, and retail partners.
• Monitor retail compliance for displays, pricing, promotions, and merchandising execution.

Retail Marketing Coordination

• Coordinate production and delivery of point-of-sale (POS) materials, signage, displays, and in-store assets.
• Work with creative, print vendors, and merchandising partners to ensure materials are delivered accurately and on time.
• Assist with retail launch plans for new products and line extensions.
• Support in-store marketing campaigns and shopper marketing initiatives.
• Collect and organize retail photos, field reports, and store execution feedback.
• Help manage retail marketing assets and digital file libraries.

Administrative & Project Management

• Manage timelines, project trackers, and marketing workflows.
• Process purchase orders, invoices, and vendor documentation.
• Coordinate shipping and logistics for marketing materials and samples.

Common Tools & Platforms

Microsoft Excel, PowerPoint, and Teams.

Project management tools like Asana, Monday.com, or Trello.

CRM and trade promotion management systems (A plus).

Typical KPIs

• On-time campaign execution.
• Retail promotion accuracy.
• Trade spend tracking accuracy.
• Retail display compliance.
• Sales lift from promotions and instore demos.
• POS material delivery timelines.
• Retailer participation rates.
• Events PR activity and engagement.

Qualifications & Skills

Experience

• 1-3 years of experience in marketing, trade marketing, retail marketing, shopper marketing, sales support, or CPG industry experience preferred. Preferable within CPG food, foodservice or hospitality.
• Exposure supporting retail accounts, distributors, or consumer packaged goods brands is a plus.
• Experience supporting events. Preferable culinary, trade or foodservice events.
• Internship or coordinator-level experience in marketing or sales support preferred.

Skills

• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Professional presentation and interpersonal skills.
• Ability to manage multiple projects and adapt quickly in a dynamic environment.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Willingness to travel occasionally for trade shows and events.
• Passion for food, seafood, and hospitality, with understanding of chef and operator needs (a plus).
• Familiarity with distribution channels and broker networks (a plus).
• Creative mindset with an eye for branding, storytelling, and presentation (a plus).

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field preferred.
• Equivalent combination of education and relevant experience may be considered.

**All requirements and skills are considered to be essential, unless otherwise indicated**

**Mowi is an Equal Opportunity Employer**

The above job description is not an all-encompassing list of duties and responsibilities required of the employee for this job.

Duties and responsibilities may change without notice.

Mowi is a Drugfree Workplace.

**Mowi does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, Mowi employees or any other company location. Mowi is not responsible for any fees related to unsolicited resumes**