Director of Sales and Marketing

Job Description

Job Description

POSITION SUMMARY:

The Director of Sales and Marketing is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including, Rooms, Dining Outlets, and Events. In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen.

DUTIES AND RESPONSIBILITIES:

• Prepares Sales Reports and annual Sales & Marketing Plan.
• Creates an effective Sales Program that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel.
• Knowledge of travel industry, current market trends and economic factors.
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Assist Managing Director/General Manager in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets.
• Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions.
• Develop awareness and reputation of the hotel and the brand in the local community.
• Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Perform other duties as assigned.
• May participate in Manager on Duty Program.

PREREQUISITES:

The ideal candidate is a seasoned and highly intelligent hotel professional with outstanding, management skills and extensive hands-on experience. Available to work when needed, including weekends, holidays, and nights. Must be dynamic, able to motivate and inspire a diverse team and have excellent leadership skills.

EDUCATION:

• A bachelor’s degree in hospitality or a related field; master’s degree preferred.
• Or an equivalent of education and experience.

EXPERIENCE:

• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
• Minimum five years of sales and marketing in the upscale hotel industry.
• Proficiency in Microsoft Word, Excel, social media platforms and property management systems.
• Command of the English language both written and verbal.
• Strong media, presentation and computer skills.