Specialist Marketing Operations

 The Specialist - Marketing Operations supports the execution optimization and operational management of marketing campaigns digital content and marketing technology processes that enable global brand demand generation and revenue marketing initiatives. This role combines campaign operations marketing automation CRM and database support website content management reporting and quality assurance to keep marketing programs running accurately efficiently and measurably. The Specialist contributes to performance analysis and recommends improvements based on campaign channel and database insights.

The incumbent must be detail-oriented comfortable managing high-volume work across multiple systems and stakeholders and able to balance speed accuracy and process discipline in a fast-paced environment. Strong communication organization documentation and problem-solving skills are required to support consistent execution and continuous improvement.

Location:  This vacancy is open to US citizens who hold the right to live and work within the United States. 

Work Set up: Remote - US based - (Working either Eastern or Central Time-zone).

Essential skillset : Ideal candidates will demonstrate experience in content management systems (CMS) Have working knowledge of SEO and B2B/B2C marketing with a strong background in email campaign operations. Success in this role requires expertise in audience segmentation marketing automation workflow management A/B testing campaign analytics and continuous optimization to improve engagement and business outcomes.

Duties and Responsibilities

 Leads campaign operations execution for email marketing programs including project management audience segmentation program build workflow setup personalization support QA deployment readiness performance tracking and post-launch optimization to drive engagement with content and establish Cielo as the leading resource and thought leader for talent acquisition.

• Proven experience liaising with external partners and vendors to design build and refine email marketing templates applying mobile-first design principles to ensure optimal performance across devices.
• Maintains accurate and timely details in the global editorial calendar CRM campaigns campaign naming conventions taxonomy and other tracking systems to support team visibility reporting consistency and operational governance.
• Provides recommendations and ongoing analysis for A/B testing and optimization including test planning hypothesis development results interpretation and documentation of learnings to continuously improve engagement and campaign performance.
• Compiles standardizes and maintains monthly metrics across marketing platforms supports dashboard inputs and recurring reporting and helps analyze channel campaign funnel and database performance to uncover trends risks and optimization opportunities.
• Maintains and updates Cielos website including building testing and publishing web pages through Cielos content management system while supporting content accuracy AEO/SEO readiness user experience accessibility and web governance standards.
• Contributes to CRM database health by identifying and resolving duplicate records invalid or incomplete data suppression and compliance issues inaccurate campaign associations and other data quality concerns that affect segmentation reporting and lead management.
• Imports and validates contact lists for marketing business development events content syndication and other programs ensuring list formatting field mapping source documentation consent or suppression checks and campaign association are completed before activation.
• Evaluates the quality of leads generated from advertising content syndication events and other acquisition channels to better understand ROI improve lead source accuracy and make applicable CRM updates that support database quality lead routing follow-up and reporting.
• Supports day-to-day marketing technology operations including troubleshooting platform issues documenting processes coordinating with internal stakeholders and vendors and identifying opportunities to improve system workflows data flow and operational efficiency.
• Proficient in project management applications (e.g. ) to log and track the progress of multiple projects campaigns and individual actions owning the planning and scheduling of email communications.
• Comfortable adapting plans at short notice such as reprioritizing or resequencing email promotions in response to content readiness or last-minute scheduling changes.
• Maintains and demonstrates knowledge of best practice digital marketing marketing operations marketing automation CRM analytics privacy deliverability and web strategies to support successful campaigns in a B2B environment continuously testing and optimizing based on performance data (e.g. A/B testing KPI tracking and campaign reporting) to drive ongoing improvement.
• Leads and/or participates in additional projects as assigned.

Qualifications :

Education 

Bachelors degree in Marketing Business Communications or related field preferred

Experience

• 3-5 years of marketing experience in a B2B / B2C organization.
• Demonstrated experience with marketing technology platforms such as Marketo Salesforce Content management systems Google Analytics reporting dashboards or market-equivalent marketing automation CRM web analytics and data management tools.
• Experience in data analysis and interpretation with a focus on deriving actionable insights from campaign channel funnel web and database performance to inform strategy execution optimization and decision-making.
• Experience in content syndication programs and paid advertising is a plus. Knowledge of SEO GEO & AEO preferable

Exposure

• Excellent verbal and written communication skills.
• Ability to present information to employees and leadership in a detailed and professional manner.
• Solid understanding of B2B / B2C marketing strategies and tactics.
• Understanding of lead management processes and best practices for data management within a marketing context.
• Knowledge of email marketing best practices industry trends regulatory compliance standards and GDPR is required.
• Exposure to collaborative cross-functional work environments with the ability to effectively communicate document requirements manage timelines coordinate reviews and collaborate with diverse teams across marketing business development sales IT analytics and external partners.
• Awareness of industry updates emerging technologies AI-enabled marketing practices privacy requirements and best practices in marketing operations digital experience data quality and technology management.
• Comfortable working in fast-paced growth-oriented environments.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time