Director of Sales
Franchise Location
Additional Information: This hotel is owned and operated by an independent franchisee, Doral Hotel Enterprises. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Director of Sales & Marketing — Aloft Doral by Marriott | Element Doral by Marriott
Are you a results-driven sales leader ready to take the helm of two dynamic, design-forward Marriott brands under one roof?
Aloft Doral and Element Doral are seeking an experienced Director of Sales & Marketing to lead our combined sales and revenue strategy in one of Miami's most competitive hospitality markets.
In this role, you'll own the full sales and marketing engine for both properties — from group and catering business to transient and corporate accounts — while building lasting relationships with key clients, travel partners, and the local business community.
You'll partner closely with above-property leadership and revenue management to shape pricing strategy, forecast demand, and identify new revenue opportunities across both the modern, tech-forward Aloft brand and the extended-stay, wellness-focused Element brand.
This is an ideal opportunity for a sales leader who thrives on autonomy, enjoys the challenge of managing two distinct brand identities simultaneously, and wants to make a visible, measurable impact on property performance. You'll lead a talented sales team, represent both hotels at industry events, and play a key role in positioning Aloft Doral and Element Doral as top choices in their respective segments.
Responsibilities:
Develop and execute comprehensive sales and marketing strategies for both properties to achieve revenue, occupancy, and market share goals
Lead, mentor, and manage the sales team, including setting individual and team production goals
Build and maintain relationships with corporate accounts, travel agencies, group planners, and local business partners
Analyze market trends, competitive positioning, and demand generators using industry reporting tools to inform strategic decisions
Collaborate with above-property revenue management on pricing, forecasting, and inventory strategy
Oversee group sales, catering, and event bookings from inquiry through execution
Represent both properties at industry events, trade shows, and community and networking functions
Prepare and present sales performance reports, forecasts, and strategic plans to ownership and above-property leadership
Ensure compliance with Marriott brand standards for Aloft and Element
Manage sales department budget and expenses
Qualifications:
Minimum 3–5 years of experience as a Director of Sales & Marketing or Senior Sales Manager in the hotel/hospitality industry
Prior experience with Marriott-branded properties strongly preferred; multi-property or dual-branded experience a plus
Proven track record of meeting or exceeding revenue and sales production goals
Strong leadership, negotiation, and relationship-management skills
Bachelor's degree in Hospitality, Business, Marketing, or related field preferred
Working knowledge of and hands-on experience with the following systems:
Marriott CI/TY (Salesforce)
Marriott Global Source (MGS)
Empower: Guest Experience Platform
LightSpeed Property Management System
Cvent and Cvent Supplier Network
Lanyon
Delphi / Amadeus Sales & Event Management
STS
Marriott Group Sales tools
Marriott Bonvoy programs and promotions
Marriott Business Access by Marriott Bonvoy
TravelClick / Amadeus Demand360
Agency360 and RevenueStrategy360
STR and STAR Reports
Hotelligence360
Three (3) professional references required, including name, title, company, relationship to applicant, and current contact information
Benefits include health insurance, dental insurance, a cell phone allowance, mileage reimbursement for approved business travel, paid time off, complimentary lunch during scheduled shifts, and Marriott employee hotel discounts.
This company is an equal opportunity employer.
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