Digital Marketing Program Manager - Consumer Marketing

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals. The Senior Marketing Specialist role is responsible for driving the execution of online marketing programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role. Responsibilities include but are not limited to: • Execute digital marketing campaigns to drive growth. • Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties. • Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy. • Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines • Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration. • Regularly review and understand campaign performance in order to optimize and make strategic decisions. • Understand how to uncover insights and leverage data to prioritize client messaging. Required Qualifications: 4+ years of marketing campaign management or project management experience Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance Enterprise mindset: demonstrated ability to consider impacts across the organization and prioritize accordingly Understands the importance of corporate standards, procedures, and approval processes Excellent oral and written communication skills Proficient in MS Office Product Suite (Word, Excel, PPT) Desired Qualifications: Bilingual Spanish read and write Financial services experience Presenting to groups of all levels Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics Skills: Adaptability Collaboration Problem Solving Process Management Product Marketing and Branding Active Listening Attention to Detail Oral Communications Prioritization Solution Delivery Process Analytical Thinking Business Acumen Digital Marketing User Experience Design Written Communications Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC Shift: 1st shift (United States of America) Hours Per Week: 40 Pay Transparency details US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114) Pay and benefits information Pay range $71,000.00 - $118,000.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve. Bank of America is committed to help employees through the transition period when they’re displaced as a result of a workforce reduction, realignment or similar measure. Please review the resume writing and interviewing tips provided below to help prepare you for your next career opportunity. Getting started Regardless of the position you are interested in, the starting points to building your resume are the same: 1. Determine the job or types of jobs you want to do and research their responsibilities and qualifications. 2. Think about why you can do the job and make a list of your skills that are relative to the job. 3. Identify experiences or accomplishments that show your proficiency in the skills required for the job. 4. Summarize your abilities, accomplishments and skills into a brief, concise document. Considerations when writing a resume • Do be brief. Resumes should be 1-2 pages in length. • Do be upbeat and active in your wording. • Do emphasize what you have done clearly and concretely. • Do be neat and well organized. • Do have others proofread and critique your resume. Spell check. Make it error free. • Do use high quality, white or light colored 8½ x 11 paper. Use a laser printer if possible. • Don't be dishonest, always tell the truth about yourself in the most flattering light. • Don't include salary history or requirements. • Don't include references. • Don't include accomplishments that do not support your professional goals. • Don't include anything that isn't relevant. (For example, don't mention your fondness for swimming unless you want to work on the water.) • Don't use italics, underlining, shadows or other fancy treatments. Seven steps to a successful interview 1. Anticipate –Put yourself in the interviewer's position. What do you believe the interviewer is most interested in? Why do you think you have been invited to interview? 2. Research –What are the primary functions of the line of business? What are the success factors for the job? Is there a job description available? 3. Assess –Think about your skills, abilities, knowledge, interests, traits, values and accomplishments. Match them to what you know about the job. Consider which ones you should highlight. 4. Prepare Answers –Think about what the interviewer may ask, determine what the best answer is and write it down. 5. Prepare Questions – Interviewing is a two-way street. By asking thoughtful questions, you communicate your interest and learn a lot about the job. Choose two or three questions to ask your interviewer. Avoid asking a lot of questions about vacation time or breaks. 6. Practice – It may seem awkward, but it is the best way to come across well in an interview. Practice your own "great responses" with others or in front of a mirror until you appear relaxed and at ease. 7. Follow-up – Send a brief follow-up letter to the interviewer. Keep in mind that the many job searchers will not send a follow-up letter. Sending one can become a competitive advantage. Pay Transparency -

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