Global B2B Email Marketing & Lifecycle Lead

Requirements 4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries

• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.)
• Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey
• Experience building nurture programs that contribute to measurable pipeline growth
• Analytical mindset with the ability to translate performance data into actionable optimizations
• Familiarity with email deliverability best practices and global compliance requirements
• Highly organized with strong operational discipline and attention to detail

What the job involves As Email Marketing Manager you will collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused

• You will be held accountable to Email (as a channel) success metrics aligned to pipeline and revenue contribution (not just opens and clicks)
• The ideal candidate combines strong executional rigor with strategic thinking- someone who understands how email supports pipeline, revenue, and customer retention in a B2B buying journey
• Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives
• Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data
• Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers
• Occasionally write email copy- especially for monthly newsletters, and review and optimize email content provided by campaign managers
• Align with Product and Product Marketing to incorporate launches, feature adoption, and product education into lifecycle communications
• Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion
• Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.)
• Maintain campaign calendars and ensure timely execution aligned with broader integrated campaigns
• Partner with regional teams to determine when to centralize versus localize messaging based on market maturity and performance
• Analyze performance trends and provide monthly reporting with clear, actionable insights
• Partner with Marketing Ops and Data teams to ensure tracking accuracy and attribution alignment
• Provide segmentation and messaging recommendations to ABM and Campaign Managers, Partner Marketing, Creative and Content teams to improve efficiency

, What Success Looks Like:

• The implementation of automated nurture programs and behavioral triggers accelerates lifecycle progression and efficiently moves prospects through the marketing funnel
• Email performance metrics show consistent improvement through rigorous A/B testing and the application of sophisticated audience segmentation
• Strict adherence to data privacy regulations and email best practices ensures a high sender reputation and healthy global subscriber lists
• Seamless collaboration with global and regional teams ensures that product launches and integrated marketing goals are met with targeted messaging

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