Global Senior Account-Based Marketing Manager

We are looking for a Global Senior Account-Based Marketing Manager to build and scale outbound ABM programs for Brightpearl by Sage across North America and UKI.

This role will build data-driven account prioritization, personalized outbound plays, and measurement frameworks that help Sales and SDR teams engage high-value ecommerce and omnichannel retail accounts. You will work closely with Sales, Performance Marketing, RevOps, Product Marketing, and Data teams to operationalize outbound using MarTech such as Salesforce, Outreach, 6sense, Crossbeam, and AI-enabled capabilities.

This is a highly visible role aligned to our FY26 global outbound initiative for Brightpearl and will play a critical part in maturing a structured, measurable outbound ABM motion.

Success in This Role Looks Like

• Outbound ABM programs for Brightpearl become repeatable, scalable, and measurable across North America and UKI.

• Sales and SDR teams have clear account prioritization, persona-based messaging, and outbound plays that improve account reach, engagement, and conversion.

• Existing marketing and sales technology is fully leveraged to improve outbound efficiency.

• Brightpearl meets or exceeds its FY26 outbound pipeline targets.

• Strong alignment is built across Marketing, Sales, RevOps, Product Marketing, and Data teams.

Why Join

• Opportunity to build and mature outbound ABM strategy for our Brightpearl product from the ground up.

• Ability to shape how outbound ABM is executed for ecommerce and omnichannel retail accounts globally.

• High-impact role tied directly to revenue and a global FY26 priority.

• Strong leadership alignment and cross-functional support.

Who is Sage?

Brightpearl by Sage is a retail operations platform that manages everything after the buy button — from inventory and orders to fulfillment and accounting. It’s built for fast-growing ecommerce and omnichannel retailers who need to scale without operational bottlenecks, especially during peak periods.

You’ll have the opportunity to grow your career at a stable, global SaaS company whose products have been voted #1 in customer satisfaction and where we’re investing heavily in agentic AI for both our customers and our internal teams. You’ll collaborate with globally diverse, customer-focused teams that value practical thinking and measurable impact. Our culture is guided by our mantra “We Do the Right Thing” and our values: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back through our Sage Foundation, which provides every employee with 40 paid volunteer hours each year to support their communities.

Location/Hybrid Requirement: 3 days per week from our Austin office (2 days from home)

Minimum Qualifications

• 5+ years of hands-on account-based marketing experience, building ABM or target-account programs in B2B SaaS

• You have built or scaled ABM programs that helped Sales and SDR/BDR teams prioritize accounts, personalize outreach, and generate qualified pipeline.

• Strong understanding of account-based strategy, including ICP definition, buying groups, account prioritization, and persona-based messaging.

• You are hands-on with ABM, intent, sales engagement, or partner ecosystem platforms such as 6sense, Demandbase, Outreach, Salesloft, Crossbeam, or similar.

• You can connect marketing activity to business impact, including account engagement, meetings, sales-qualified opportunities, accepted pipeline, new customer acquisition, and revenue contribution.

Key Responsibilities:

Outbound ABM Strategy

• Own and execute outbound account-based marketing programs for Brightpearl by Sage (our retail vertical) across North America and UKI.

• Identify and prioritize ecommerce and omnichannel retail accounts aligned to Brightpearl’s ICP, buying groups, and revenue goals.

• Develop personalized ABM plays across 1-to-many, 1-to-few, and 1-to-1 motions based on account value, intent, and buying-group insights.

• Establish outbound ABM best practices in partnership with SDR and Sales leadership to support consistent execution across teams.

SDR Partnership

• Act as the primary marketing partner to SDR leadership and outbound teams.

• Build and maintain outbound playbooks, messaging frameworks, sequences, and campaign assets.

• Provide SDR-ready guidance on account prioritization, targeting, timing, and messaging to support consistent outbound execution.

• Partner with Sales Leadership to ensure outbound strategy, messaging, and plays are aligned to SDR workflows and revenue priorities.

Technology & Orchestration

• Operationalize outbound programs using tools such as Outreach, 6sense, Crossbeam, Salesforce, and similar platforms.

• Translate intent data, account insights, and partner-overlap data into prioritized outbound actions and campaigns.

• Work with RevOps and Marketing Ops to implement automation, tracking, and reporting.

• Support future adoption of AI-enabled orchestration tools to enhance personalization and efficiency.

TAM Activation & Data-Driven Targeting

• Activate Brightpearl’s Retail TAM list in partnership with the Data team to drive focused, high-value outbound motions.

• Segment, score, and prioritize accounts using firmographic data, intent signals, and account-fit criteria.

• Continuously optimize targeting, messaging, and outbound plays based on performance insights.

Performance Measurement & Optimization

• Own outbound marketing performance reporting and insights.

• Define and track ABM success metrics across account reach, contact engagement, meetings booked, sales-qualified opportunities, accepted pipeline, new customer acquisition, and revenue contribution.

• Use data to iterate on messaging, plays, and account prioritization to improve ROI.

• Provide regular performance updates to Sales and Marketing leadership.

Cross-Functional Collaboration

• Partner closely with Sales, Performance Marketing, RevOps, Product Marketing, and Data teams.

• Align outbound ABM programs with broader Brightpearl campaigns, messaging, and revenue priorities.

• Support partner-led outbound opportunities using partner/account overlap insights.

Benefits? We have plenty.

• Competitive annual bonuses (20%)

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 10 paid holidays + 1 floating holiday (can be used anytime)

• 21 days PTO + 1 additional day each year of employment

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Austin

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at View email address on click.appcast.io .

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Global Senior Account-Based Marketing Manager

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Equal Employment Opportunity (EEO)

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In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.