Director of Sales Training & Development

This search is being conducted by FireSeeds, a retained executive and leadership search firm specializing in purpose-driven organizations

CLIENT SUMMARY

Founded in 1999 in Canton, Georgia, Southeast Restoration has grown into a regional restoration leader with eight locations across Georgia, Tennessee, and Alabama. Its approximately 260 employees provide 24/7 fire, water, storm, and mold restoration services to residential and commercial property owners. The company generated roughly $72 million in revenue last year and is projecting approximately $77 million this year. Southeast is a faith-based organization whose mission—“Restoring Lives. Repairing Property.”—shapes how its team serves customers, develops people, and operates the business. Its centralized support model provides each location with expertise in areas such as HR, finance, market development, mitigation, sales, production, and accounts receivable while empowering General Managers to lead their local markets.

POSITION SUMMARY

Southeast Restoration is seeking a Director of Market Development and Sales Effectiveness to improve the performance of its Market Development and Sales teams through field coaching, capability development, accountability, and continuous improvement. Reporting to the VP of Revenue, this leader will spend significant time in the field alongside Market Development Representatives and Estimators/Sales Representatives. They will combine firsthand observations with CRM, Power BI, pipeline, dashboard, and scorecard data to identify performance gaps and create targeted improvement plans. This is not simply a training role. Success will be measured by meaningful behavior change and improved sales performance—not by the number of ride-alongs, training sessions, or presentations completed. The position will initially operate as an individual contributor, influencing team members through credibility and partnership rather than direct authority. Over time, this leader is expected to build and lead a broader Revenue Effectiveness function.

KEY RESPONSIBILITIES

Lead the coaching and performance-development strategy for Market Development and Sales representatives. Conduct ride-alongs, customer observations, opportunity reviews, role-play sessions, and one-on-one coaching. Use CRM activity, Power BI reporting, scorecards, pipeline data, and field observations to diagnose performance gaps. Develop individualized improvement plans with clear expectations, follow-up, and accountability. Coach representatives on prospecting, referral-partner engagement, pipeline progression, customer communication, value-based selling, objection handling, and closing. Accelerate new-hire development through structured 30/60/90-day plans. Identify the behaviors of top performers and help replicate them across the organization. Design and lead quarterly capability-development events with ongoing reinforcement and learning plans. Partner with the VP of Revenue, Revenue Operations, General Managers, and other leaders to improve performance and consistency across all markets. Provide regular assessments of organizational capability and recommend improvements to coaching, processes, and sales methodologies.

SKILLS & EXPERIENCE

Successful experience leading, developing, or coaching sales teams, with measurable improvements in individual or team performance. Meaningful experience in a field-based sales environment and a genuine desire to work alongside representatives. Strong understanding of prospecting, opportunity generation, pipeline management, conversion, customer communication, objection handling, and closing. Experience using CRM data, dashboards, scorecards, and performance metrics to guide coaching priorities. Ability to facilitate engaging group training and effective one-on-one coaching. Strong analytical, observational, and communication skills. Ability to build credibility and influence experienced professionals without relying on positional authority. Comfortable addressing underperformance directly while maintaining trust and partnership. Adaptable, action-oriented, relational, and committed to measurable results. Willingness to travel regularly and view time in the field as an essential part of the role. Alignment with Southeast Restoration’s faith-based mission, values, and commitment to intentionally developing people. No specific degree is required. Education in business, organizational leadership, marketing, or sales—and relevant certifications in coaching, leadership, sales, or training—may be beneficial. Southeast Restoration has retained FireSeeds to lead the search for this position. Interested candidates should apply through FireSeeds for confidential consideration. #J-18808-Ljbffr Southeast Restoration