Content Writer, B2C

Help people discover careers — and change their lives through education. 

U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.   

We're looking for a talented Content Writer, B2C, to join our growing marketing team. 

Reporting to the Brand Communications and Content Manager, the Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey.  

Primary Responsibilities: 

• Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners. 

• Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use. 

• Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials. 

• Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance.   

• Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.  

• Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives. 

• Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights. 

• Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey.  

Qualifications 

• Bachelor’s degree in English, journalism, communications, or related field 

• 3+ years of applicable experience 

• Experience in education, edtech, or career training preferred, but not required. 

• Strong writing, editing, and storytelling skills. 

• Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more. 

• Excellent attention to detail and ability to meet deadlines. 

• Familiarity with SEO and content marketing best practices. 

• Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines 

• Excellent verbal and written communication skills 

• Commitment to clarity, accuracy, and professionalism in all written materials. 

• Ability to adapt writing style based on audience, platform, and purpose. 

• Portfolio of writing samples (blogs, articles, reports, or scripts). 

Benefits  

• Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills. 

• Health, Dental, Vision and Life Insurance  

• FSA, Short/Long Term Disability 

• Tuition Reimbursement 

• Paid Time Off