International Brand Communications Manager - Holistic Health

Responsibilities Translate global/US brand strategies into actionable campaign plans for international markets Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance Define and guide go-to-market and channel strategies in partnership with Distribution Managers Ensure high-quality execution standards across markets Conduct fact-based assessments to support geographical expansion and define how to win in international markets Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets Support distributor partners during brand launches, guiding development of local marketing plans Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers Ensure execution excellence by reviewing campaign deployment, gathering feedback, and driving improvements Coordinate campaign timelines across markets Track and monitor brand performance across international markets Requirements Bachelor’s degree in Marketing, Business Administration, Product Development, or a related field MBA is preferred but not required Strong business analytics skills 5+ years of proven marketing leadership with a focus in marketing on FMCG/VMS brands, healthcare brands Sales and category management experience is an important plus Ability to navigate and collaborate in an international business environment with countries and partners In-market experience with holistic brand building, focusing on ATL, BTL and digital marketing Retail marketing experience Good understanding and experience in digital marketing and social media marketing and eCommerce Strong project management skills, able to handle multiple projects simultaneously Broad stakeholder management experience, including working with third-party agencies and vendors Experience bringing new brands into new markets Excellent communication skills, creativity, organization, and the ability to influence without authority Proficiency in English #J-18808-Ljbffr Jobtailor