Business Analyst Market Intelligence

Job Description

Job Description

We’re seeking driven, curious people who bring energy to what they do and see challenges as opportunities to learn and improve. Our team of co-owners values enthusiasm, creativity, and a growth mindset, and we’re committed to putting those qualities to work on solutions that matter. If you’re ready to grow and make an impact, we’d love to be on your team.

The Business Analyst, Market Intelligence plays a critical role in how AWC understands and wins in our markets. This individual contributor operates as an outcome owner, responsible for building and continuously improving a market and pipeline intelligence operating system that enables our sales leaders to put the right resources on the right opportunities at the right time.

This role goes beyond reporting, you will own how market awareness, account intelligence, and opportunity pipeline data come together to drive credible projections, better coaching, and smarter commercial decisions. Your work will directly impact how we identify whitespace, prioritize accounts, and execute against growth plans.

How you’ll make an impact:

Market & Account Intelligence

• Build and continuously improve AWC’s view of the market and account universe (served + suspect accounts)
• Improve clarity at the customer/site level
• Reduce “unknowns” by strengthening account identification, segmentation, and coverage
• Develop insights into decision-makers, account potential, and market dynamics

Sales Opportunity Pipeline Intelligence

• Own and improve the intelligence layer around AWC’s Sales Opportunity Pipeline Dashboard (SOPD)
• Ensure pipeline data reflects realistic stage progression, probability, and timing
• Improve current year, +1 year, and +2 year weighted pipeline projections
• Increase confidence and transparency in pipeline assumptions and forecasting logic

Whitespace Identification & Growth Enablement

• Identify and quantify whitespace opportunities by LOB, vertical, and site
• Help sales leaders prioritize high-potential suspect/prospect accounts
• Translate insights into clear actions for sales coaching, coverage, and resource allocation

Dashboards & Operating Cadence

• Build and continuously improve Power BI dashboards (or equivalent) that sales managers use weekly
• Deliver “coach-ready” insights: what changed, why it matters, and what actions to take
• Ensure dashboards are actionable, interpretable, and embedded into the sales operating rhythm

Data Integration & Intelligence Systems

• Partner with IT to connect SOPD with internal and external data sources (e.g., IIR, D&B, AI-enabled enrichment tools)
• Improve data quality, completeness, and usability across systems
• Accelerate the flow of new intelligence into dashboards and decision-making

Outcome Ownership & Continuous Improvement

• Own a backlog of improvements to market and pipeline intelligence
• Apply PDCA (Plan–Do–Check–Act) to continuously improve data, insights, and adoption
• Measure impact and standardize what works across the organization

Cross-Functional Collaboration

• Partner with VP of Sales, regional/LOB leaders, Sales Ops, IT, Marketing, and Partner Managers
• Ensure insights translate into real actions and improved commercial outcomes
• Support creation of partner-ready market maps and QBR insights

Skills you’ll need:

• Strong business analysis capability with the ability to turn ambiguity into structured insights and decisions
• Experience working with sales pipelines, forecasting, or market/account intelligence
• Ability to understand and improve pipeline stage models, probability weighting, and projection logic
• Experience building dashboards that drive action (Power BI or similar tools)
• Ability to bridge business and technical teams (Sales leadership, IT, data sources)
• Strong communication skills—able to explain what the data means and what to do next
• Comfort working in multi-system environments and improving them over time

Here’s what will set you apart:

• Bachelor’s degree in Business, Finance, Economics, Business Analytics, Industrial Engineering, or a related field preferred
• Equivalent experience in sales analytics, market intelligence, pipeline management, or commercial operations will be strongly considered
• 4–8+ years of experience in roles such as: Sales / Market Analyst, Business Analyst (commercial, sales, or operations focused), Revenue Operations / Sales Operations Analyst, Commercial Finance / FP&A (with sales or pipeline exposure)
• Experience with market intelligence tools (D&B, IIR, ZoomInfo, or similar)
• Experience supporting or owning sales pipeline management, forecasting, or opportunity governance
• Background in industrial distribution, manufacturing, or technical sales environments

The Rewards:

• Employee Stock Ownership Plan (ESOP)
• 401(K) Match
• Competitive Pay
• Medical, Dental and Vision Insurance Package
• Employer Paid Life Insurance
• Paid Time Off and Holiday Pay
• Career Development Opportunities

About AWC

As employee co-owners, we’re driven to do more than complete tasks; we build fulfilling careers by challenging assumptions and continually raising the bar. We embrace creative, innovative approaches to deepen our expertise and deliver real value to our customers.

We partner strategically with many of the world’s most recognized technology brands to help engineering, reliability, and maintenance teams solve complex problems. As experts in our partners’ technologies, we’re equipped to properly size, select, configure, and support the right solutions. Our goal is simple: combine caring, knowledgeable people with innovative technologies to help our customers succeed.

How We Win Together

We are committed to solving customer problems and welcome team members that want to be the trusted resource to those looking for a partner who out-knows, out-cares, and out-serves everyone else. Every day, we strive to deliver on our mission to empower people to make the greatest positive impact for the communities and families we serve together. Our Winning Together culture starts with a shared commitment to building an environment of inclusiveness, trust, and mutual respect. We know that when people like you are safe to pursue your passions, to learn, to serve, and to share in the rewards from our combined efforts, then we are winning together.