Sales Manager

Sales Manager

The Sales Manager is responsible for driving group room and event revenue for Aloft Orlando Lake Nona, with a primary focus on actively soliciting, closing, and managing group business. This role is a producer and relationship builder, responsible for generating new business, converting leads, and delivering distinctively different guest experiences while maximizing hotel revenue and market share. You will play a critical role in positioning Aloft and Althea as a go-to destination for group and event business in Lake Nona.

Responsibilities

Sales & Revenue Generation

• Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development
• Manage and respond to inbound inquiries, converting leads into definite business
• Achieve and exceed assigned group room night and revenue goals
• Identify new market segments aligned with Aloft's positioning and demand drivers

Client Relationship Management

• Build and maintain strong, long-term relationships with clients, planners, and key partners
• Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities
• Deliver a high-touch, responsive sales experience that creates loyalty and repeat business

Market & Strategic Positioning

• Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers
• Analyze competitor positioning, pricing, and trends to strategically sell against the comp set
• Position Aloft as a distinctively different, lifestyle-driven group experience

Sales Process & Execution

• Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals
• Negotiate contracts to maximize profitability while maintaining competitiveness
• Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems
• Collaborate with operations and group services teams to ensure seamless execution of booked business

Team & Culture Contribution

• Partner with internal teams to deliver exceptional guest experiences
• Communicate proactively across departments to ensure alignment and execution
• Contribute to a high-energy, collaborative, and performance-driven sales culture

Qualifications

Education

• Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration

Experience

• Minimum 2–3+ years in hotel group sales or related role
• Proven track record of closing business and achieving/exceeding sales goals
• Experience selling group rooms and event space preferred

Core Competencies

• Proven closer with strong negotiation skills
• Highly motivated, proactive, and results-driven
• Strong understanding of hotel operations and group sales process
• Ability to manage multiple priorities while maintaining attention to detail

Technical Skills

• Experience with Delphi, CI/TY, or similar sales systems preferred
• Strong proficiency in Microsoft Office and CRM tools

Personal Attributes

• People-first mindset with strong relationship-building skills
• Excellent verbal and written communication
• Organized, detail-oriented, and accountable
• Entrepreneurial spirit with a drive to win business

A qualified applicant is a people-oriented professional who is flexible, thrives in a fast-paced environment, enjoys serving others, and brings both professionalism and personality to their work.

Working Environment & Physical Demands:

• The physical demands described here are representative of those required to successfully perform the essential functions of this job.
• The role requires regularly walking, standing, and sitting for 6-8 hours per day and may involve exposure to standard office supply chemicals.
• Frequent use of hands and arms to reach, carry, pull, and lift up to 25 lbs.
• Requires close vision, distance vision, and peripheral vision.
• Work environment may involve temperature fluctuations and moderate to high noise levels.