Digital Experience Manager | Hybrid | Reston, VA

About EllucianEllucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.About the OpportunityEllucian is seeking a Digital Experience Manager to design, execute, and optimize engaging digital experiences that strengthen customer relationships and support business objectives. This role is responsible for managing customer-facing webinar programs, digital communications, and scalable adoption campaigns while partnering cross-functionally to deliver meaningful customer engagement during the adopt and optimize part of the customer journey. The ideal candidate combines strategic thinking, strong project management, and exceptional communication skills to create seamless digital experiences for customers and internal stakeholders.Where You Will Make an ImpactLead the strategy, planning, and execution of customer webinar programs, including sourcing subject matter experts, coordinating speakers, managing logistics, and delivering high-quality virtual events.Partner cross-functionally with Product Marketing, Customer Success, Product Management to develop customer engagement initiatives that support business priorities.Own the creation, curation, and deployment of monthly and quarterly customer newsletters, ensuring relevant and engaging communications that drive awareness and adoption.Manage internal communications for the Customer Success organization, delivering timely, consistent messaging that keeps teams informed and aligned.Design, execute, and optimize targeted campaigns at scale across email and other digital channels to increase customer engagement and program participation.Oversee campaign timelines, stakeholder communications, and project deliverables to ensure successful execution across multiple initiatives.Monitor campaign and program performance, leveraging insights and analytics to continuously improve the customer digital experience.Identify opportunities to enhance customer engagement through innovative digital experiences and process improvements.What You Will BringMinimum 2 years’ experience within Scaled Customer Success. Experience managing digital marketing programs, customer engagement initiatives, or virtual event programs.Proven ability to manage complex projects with multiple stakeholders and competing priorities.Excellent written, verbal, and interpersonal communication skills.Strong cross-functional collaboration skills with the ability to influence and build relationships across teams.Experience developing customer-facing communications and executing digital campaigns using marketing automation platforms.Analytical mindset with experience measuring campaign performance and identifying opportunities for optimization.Highly organized, detail-oriented, and customer-focused.Curiosity about how to use AI to improve, streamline, and automate processes. Nice to HaveExperience with webinar platforms such as Zoom Webinar, ON24, or similar.Experience with marketing automation platforms such as MarketoFamiliarity with Salesforce or other CRM platforms.Experience within SaaS, enterprise software, or higher education technology organizations.What makes #EllucianlifeComprehensive health coverage: medical, dental, and vision Flexible time off Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests401k w/ match & BrightPlan - to help you save for the futureParental Leave5 charitable days to support the community that supports usTelemedicineWellnessHeadspace Care (mental health)Wellbeats (virtual fitness classes)RethinkCare & Wellthy– caregiver supporqDiversity and inclusion programs which provide access to internal employee resource groups Employee referral bonuses to encourage the addition of great new people to the teamWe Foster a learning culture with:Education Assistance Program Professional development opportunitiesLinkedIn Learning#LI-AC1#LI-HYBRID