Manager, Business Insights

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

We are seeking a highly motivated and experienced Insights Manager to join our Product Insights Team. You will be the voice of the user and the market, responsible for generating the foundational insights that guide our product strategy. You will be responsible for translating the complex interactions between users into actionable Insights. Your primary mission is to deeply understand the "why" behind user behavior and identify untapped opportunities, ensuring our product, engineering, and design teams are focused on the most impactful problems.

Duties

• Perform Behavioral Data Analysis: Dive deep into product interaction data to model user behavior, identify patterns, and understand how our products are being utilized to serve our customers and crew
• Provide Actionable Recommendations: Translate complex findings into clear, concise, and actionable recommendations for product managers, designers, and engineers to inform their roadmaps, prioritization, and designs.
• Align Success Measurement & OKRs: Partner with product leadership to define key product success metrics (OKRs) and build tools and reporting to monitor product performance and the impact of new features.
• Communicate Results: Stand up & run regular reporting rituals with all levels of the organization to keep them apprised on the progress of features and platforms
• Enable our Market Teams: Onboard and enable their data and insights teams to report back on progress/success
• Grow our measurement capabilities: Partner with technical teams to grow our instrumentation and measurement capabilities tied to the platform.

Qualifications

We are looking for a candidate with a strong background in research and data analysis. The ideal candidate will be an expert at connecting the dots between data and user experience.

• Experience: 5+ years of experience in an insights, product insights, user research, or data science
• Analytical Expertise: Deep expertise in quantitative analysis & tools (e.g., SQL, Python/R, data visualization tools, Alteryx, Tableau).
• Data Storytelling: A proven ability to synthesize complex qualitative and quantitative data into a compelling narrative and actionable strategy.
• Influential Communicator: The ability to simplify and articulate complex findings to diverse audiences and influence decisions at all levels of the organization.
• Problem-First Mindset: A passion for starting with the user problem and a relentless curiosity to uncover the "why" behind the data.

Compensation

Bonus Eligible: YES

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $115,872.00 - $144,840.00 per year


The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact View email address on aiapply.co. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.