VP of Marketing

Job Description

Job Description

Are you a strategic marketing leader who thrives on building brands, scaling demand, and connecting marketing directly to revenue? Do you enjoy leading teams, shaping go-to-market strategy, and owning the full marketing engine from positioning to pipeline? Join our Leadership Team as the VP of Marketing, where you will lead RentVision’s marketing strategy, elevate our brand, and drive growth across new and existing customers.

Key Responsibilities:

• Lead, manage, and hold the marketing team accountable for performance, priorities, and execution across all marketing functions.
• Own RentVision’s brand, messaging, and positioning, including market research, competitive analysis, personas, and product marketing strategy.
• Oversee demand generation across paid advertising, organic social, email marketing, and website conversion optimization.
• Develop and execute go-to-market strategies for new products, features, and strategic initiatives.
• Work collaboratively with our VP of Client Growth to own the marketing technology stack and CRM strategy, strengthening alignment between Marketing, Sales, and Client Success.
• Oversee content strategy including thought leadership, case studies, website content, and sales enablement materials.
• Drive account-based marketing and lifecycle marketing initiatives to improve upsell, cross-sell, and customer engagement.

Client Communication:

• This role includes external communication with prospects and clients, including attending conferences, trade shows, and industry events. The VP of Marketing will serve as a brand ambassador for RentVision and may participate in speaking engagements, presentations, and client-facing marketing initiatives.

Team Collaboration:

• This position operates in a collaborative, in-office environment in Lincoln, Nebraska, working in the same office as the marketing team they lead, including a content writer, brand designer, senior digital advertising specialist, client education manager, and social media and events coordinator. The role also partners cross-functionally with Sales, Product Development, and Client Success to ensure alignment across messaging, pipeline development, and customer growth initiatives. This position will also work closely with our CEO & COO to influence the direction of the products and services RentVision delivers to its clients. Once trained, this position will have the opportunity to work remotely on Wednesdays.

Requirements

• 10+ years of progressive marketing experience demonstrating growth into leadership and strategic ownership.
• Proven team leadership experience with the ability to lead, manage, and hold team members accountable.
• Experience directly executing or managing multiple marketing disciplines such as branding, paid media, organic social, and website strategy.
• Strong strategic thinking and go-to-market experience to successfully launch products and drive measurable growth.
• Experience working cross-functionally with sales teams and owning marketing’s contribution to pipeline and revenue.

Preferred Experience:

• Bachelor’s or Master’s degree in Marketing or a related field, providing a strong foundation in marketing strategy and execution.
• Experience in B2B SaaS or technology companies, particularly in growth-focused environments.
• Experience scaling marketing efforts during startup or high-growth phases.
• Experience owning or optimizing CRM and marketing automation systems.
• Experience speaking at conferences, events, or representing a company as a thought leader.

Position Details:

• Position Type : Full-time, exempt
• Compensation : Salary

Benefits

Work at a “Best Place to Work” Company

RentVision was recently certified as a Great Place to Work, one of Fortune’s Best Workplaces in Advertising & Marketing, one of Lincoln’s Best Places to Work (#2 medium-sized company), one of the Best Places to Work in Multifamily (#6 nationwide), and we recently scored a 4.6/5 on Gallup’s Q12 Engagement Survey.

401(k) Match

Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done.

Health Insurance

We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.

Life Insurance

You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.

Short-Term and Long-Term Disability

We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees. Our short-term disability plan also offers medical leave for pregnancy.

Paid Time Off

It’s all about that healthy work-life balance—work hard, play hard, right? RentVision provides paid time off and paid holidays, including extra time off around Thanksgiving and Christmas.

Paid Parental Leave

At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide paid parental time off.

Fizzy Friday

You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages. Hope you like competition.

Recognition Lunch

You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch (yeah, you read that right) and recognition galore.

Unlimited Coffee

Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.

Discounted Gym Membership

If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.

About RentVision

RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.

Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at -company.

Our Purpose : To consider others as more important than ourselves.

Our Mission : To make renting apartments easy.

Our Vision for Our Clients : To deliver a predictive leasing platform that optimizes marketing and revenue management.

Our Vision for Prospective Residents : To help people rent an apartment without needing to drive anywhere.

Our Core Values :

• Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
• Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
• Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
• Maximize Talent - We know our weaknesses. We live in our strengths.
• Team Hustle - We deliver success through hard work and camaraderie.