Social Media Manager

Job Description

Job Description

The Social Media Manager is a hands-on member of the 9Rooftops Strategy team responsible for supporting the day-to-day execution of social media across a portfolio of client brands. The Social Media Manager ensures content is scheduled and published on time, performance is accurately tracked and reported, communities are actively managed, and influencer programs stay organized. This role works closely with social strategists, digital project managers and account teams, and provides the operational foundation that allows great social strategy to come to life in an agency environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content & Publishing

• Schedule and publish social content across platforms using approved content calendars and publishing tools.
• Ensure posts are accurately programmed, including copy, creative, tagging, links and publishing dates/times.
• Ensure content aligns with all defined best practices and has been proofed and approved before it is posted.
• Help maintain content calendars.
• Flag potential issues, missed deadlines or content needs to the appropriate team members.

Analytics & Reporting

• Gather and organize monthly social performance metrics across platforms.
• Build recurring client reports and presentations using established templates.
• Ensure reporting is accurate, timely and clearly organized.
• In partnership with the team, help identify notable trends, top-performing content and opportunities for optimization.
• Maintain reporting trackers and historical performance data.

Influencer Support

• Support the Senior Social Media Influencer + Strategist with tasks including:
  • Research and identify potential creators based on audience, content, brand fit and campaign needs.
  • Help coordinate communication and follow-ups with creators and partners.
  • Keep influencer projects organized from initial outreach through completion.
  • Track contracts, deliverables, invoices and payments as needed.

Community Management

• On behalf of a select number of 9Rooftops clients:
  • Monitor comments, direct messages and other social inquiries.
  • Respond to routine questions and comments in the brand's established voice, using the approved response matrix.
  • Escalate customer service issues, sensitive topics or questions requiring client expertise.
  • Maintain a timely and thoughtful presence across assigned social channels.

Team & Strategy Support

• Support the team with research, competitive reviews, trend tracking and other social intelligence as needed.
• Stay current on platform updates, emerging formats, creators, trends and cultural conversations.
• Help with administrative and organizational tasks that keep the team running efficiently.
• Enter time on a daily basis.
• Take on other projects and responsibilities as needed.

QUALIFICATIONS

• 0-3 years of experience in social media, marketing, communications, advertising or a related field; internships and relevant academic or personal experience are welcome (e.g., freelance work with existing small businesses).
• Strong interest in social media, digital culture and how brands show up online.
• Basic understanding of major social platforms, including Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Familiarity with social publishing or analytics platforms is a plus, but not required.
• Highly organized with strong attention to detail.
• Comfortable working with spreadsheets, presentations and recurring processes, or willing to learn.
• Strong written communication skills and good judgment.
• Able to manage multiple deadlines and priorities.
• Curious, proactive and willing to ask questions.
• Comfortable working collaboratively.
• Ability to follow all standard agency policies and procedures.

What Will Make You Successful

• Attention to detail: a broken link, incorrect tag or missed post doesn't get past you.
• Keeps things moving: you don't wait until someone asks for an update; you know what needs to happen next.
• Curious about the “why”: you're not just pulling numbers or scheduling posts; you want to understand what the data means and why the content is being put into the world.
• Plugged in: you naturally notice what's trending, what people are talking about and how brands are behaving on social.
• Good teammate: you communicate clearly, ask for help when you need it and make the people around you more effective.

The base salary for this position is $65,000, with the potential for up to an additional 20% if the applicant hired has additional related qualifications. Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.