Sr. Social Media Manager

LOCATION: Remote w/ 20% travel within the Chicagoland Area

ABOUT THE JOB

The Social Media Manager acts as the "Engine Room", moving beyond account leadership to operationalize strategy and develop the next generation of talent. This role serves as a key driver of resonant, "story first" digital marketing, overseeing account strategies, team culture, creative execution, and performance reporting across multiple client accounts.

RESPONSIBILITIES

Strategy & Account Operations

• Lead 2+ partner accounts, specifically focusing on higher-profile client relationships.
• Review and approve team strategies for a pod of accounts, ensuring Influencer and Paid Managers align with high-level brand goals.
• Challenge, evolve, and scale account strategies while establishing rapid-response "Plan" and emotional recovery strategies during crises or plateaus.
• Oversee metrics trackers, YTD performance goals, and platform analytics to develop course-correcting action plans for underperforming accounts.
• Establish $A/B$ testing frameworks to guide strategists and specialists on turning data insights into repeatable content wins.
• Evaluate, recommend, and drive the adoption of new social media software, AI tools, and strategic platforms.

Content & Engagement Quality

• Oversee storytelling quality, reactive engagement audits, and process efficiency across all pod accounts.
• Develop and execute comprehensive yearly content plans that drive authentic, revenue-generating engagement.
• Establish proactive engagement tactics, define quality benchmarks, and refine engagement targets.
• Ensure resonant, authentic storytelling across marketing disciplines while evaluating creative portfolios and content calendars for strategic alignment.
• Lead team growth and developmental coaching through MyPaths and Flowers + Motivators initiatives.
• Educate and train team members on workflow rollouts, process improvements, and essential tools.
• Conduct employee evaluations, performance reviews, and creative portfolio assessments.
• Organize happy hours, events, and weekly "Win Celebrations" to foster strong team connections and maintain a safe space for sharing challenges and learnings.
• Share performance insights, data-informed metrics, and high-level strategy updates with senior leadership and stakeholders.

QUALIFICATIONS

Experience & Expertise

• Proven experience in social media management, account leadership, and strategic planning across major social networking platforms.
• Demonstrated background in leading partner accounts, high-level client relations, and crisis management ("Account Recovery").
• Strong knowledge of social media analytics, reporting tools, and $A/B$ testing methodologies to measure YTD growth and platform performance.
• Experience managing cross-functional alignment across marketing disciplines, including Influencer and Paid Media.

Leadership & Soft Skills

• Demonstrated ability to mentor, train, and manage junior staff while facilitating personal and professional development.
• Deep passion for culture, food, and travel, with a pulse on industry personalities, products, and emerging trend forecasts.
• Exceptional communication skills with a track record of delivering candid feedback, innovative ideas, and data-informed presentations to executive stakeholders.
• Proven ability to build positive team culture, organize team initiatives, and foster an open, supportive work environment.

BENEFITS AND PERKS

Health, Vision & Dental Coverage, Half-Day Fridays, Generous Paid Time Off, Company-Paid Life Insurance, 401(k) Retirement Plan, Paid Parental Leave, Professional Development Opportunities

Physical Demands & Travel (ADA)

This is a sedentary role that primarily involves sitting and typing/using a computer for extended periods. Occasional travel to partner sites is required as needed.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EOE STATEMENT

Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.