Creative Strategist

About AppLovin

To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role
Gist is a new consumer social app built by AppLovin a handbook for the curious. Were building our creative engine from the ground up and were looking for a Creative Strategist who lives at the intersection of storytelling and performance data.

In this role youll own the creative strategy behind our paid social advertising. Youll concept brief and iterate on ads that are genuinely enriching while staying deeply connected to the metrics that determine what scales.
Central to this is your ability to identify brief and collaborate with top creators to produce authentic content that resonates at scale.

This is a hands-on seat. Youre not handing briefs to an agency and reviewing decks. Youre in the work.

A Day in the Life

• Identify recruit and manage relationships with strong creators whose audiences and content style align with Gists voice curiosity-driven enriching and relevant
• Brief creators to produce authentic platform-native content that performs as paid social without feeling like an ad
• Develop creative concepts write scripts and direct editors to produce 10 ad variants weekly across Meta TikTok Google and other paid social channels
• Build and run a structured creative testing framework hooks formats CTAs audience angles and translate performance signals into the next hypothesis
• Analyze CVR CPI CPA and ROAS data to identify whats working and brief the next round of creative accordingly
• Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
• Stay ahead of content trends platform formats and creator behavior to keep our creative fresh and competitive

The Impact Youll Make

• Build the creative foundation that drives Gists early user growth and brand presence
• Establish a scalable creator network and data-driven creative testing system from scratch
• Influence how Gist shows up across paid social at a critical zero-to-one moment
• Help define what enriching curiosity-driven advertising looks like in a noisy feed environment

Who You Are

• 35 years in paid social creative strategy with Meta Ads as your primary channel
• Proven track record working directly with top creators you know how to identify the right talent build the relationship and get the best work out of them
• Deep understanding of what makes creator content feel authentic versus forced and how to translate that into high-performing paid social
• Quantitative by nature: you measure creative success in CVR lifts CPA deltas and ROAS impact not just aesthetics
• A portfolio of creator-led campaigns that both performed and that youre proud of creatively
• Able to write a script direct a shoot or cut a rough edit
• Comfortable with AI tools like Claude Code or Cursor is strongly preferred
• Consumer app or DTC brand background strongly preferred

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Depending on the position offered equity and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package in addition to dental vision and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical Dental Vision Life Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to

CA Base Pay Range

$71000 - $107000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status or other legally protected characteristics. Learn more about EEO rights as an applicant here.

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