Advertising Manager

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need. You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about human psychology. We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into advertising with expertise, fresh eyes, and genuine excitement to achieve results. What you’ll do: Own and execute advertising strategies for complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels. Effectively launch, optimize, and maintain $300K+ in monthly ad spend for your clients. Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback. Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth. Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing. Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes. Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the broader team. Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team. What we’re looking for: Bachelor’s degree in marketing or related field (preferred, not required) Minimum of 2.5 years technical experience in ads management on at least four of the following platforms (Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads). Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth. Possesses strong analytical skills with the ability to transform data into meaningful insights that inform strategic decision-making. Experience with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio. Skilled at client communication and storytelling, turning performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened. Benefits Healthcare Medical: 75% paid for employees; 50% for dependents Dental: 75% paid for employees; 50% for dependents Vision (M: 75% paid for employees; 50% for dependents Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000) Savings + Retirement HSA with up to $150/month match (rolls over and is yours permanently) FSA option for dependent care 401(k) with up to 4% company match ROWE (Results Only Work Environment) We don’t track hours, but we care deeply about results. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. Parental Leave Primary caregiver: 12 consecutive weeks paid Secondary caregiver: 6 consecutive weeks paid Perks 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required. Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval. On-site Gym: 24/7 access with lockers and showers. Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included. Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more. Note: Benefits and perks can change. If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person. Let’s build something great together. #J-18808-Ljbffr 97th Floor