Digital Marketing Manager

Vision

Leader in contractor productivity products and customer service excellence, while building careers and communities.

Mission

To significantly contribute to the success of our business partners.


Values

Family, Dependability, Inclusion, Curiosity, Humility

Your Role

The Digital Marketing Manager drives Grabber's digital marketing performance across organic and paid channels. This role owns social media strategy and execution, digital content creation, paid media campaigns, CRM and lead management, email marketing, website support, analytics, and performance reporting. As the team's digital marketing expert, this individual translates data into actionable insights that improve engagement, lead generation, and business results.

Key Responsibilities

Social Media, Content Creation & Channel Management

• Develop and execute organic social media strategies across LinkedIn, Facebook, Instagram, and YouTube.
• Capture and produce engaging digital content, including copy, graphics, photography, video, and short-form video content.

Paid Media & Campaign Management

• Work with media partners to plan and manage paid digital campaigns.
• Coordinate digital campaigns across internal stakeholders, Agency partners, and vendors to ensure projects are completed on time and aligned with business objectives.

CRM & Lead Management

• Serve as owner of the CRM platform, ensuring database integrity, audience segmentation, and lead management processes.
• Monitor lead generation performance and recommend improvements to increase conversion effectiveness.

Website & Local Listings Management

• Support website content updates and ongoing digital experience improvements through WordPress or similar content management systems.
• Manage local business listings, including Google Business Profile, Apple Maps, and branch-level directory listings.

Analytics & Performance Reporting

• Own digital marketing platforms and analytics using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, SEMrush, and platform-specific reporting tools.
• Ensure digital tracking, attribution, and reporting systems remain accurate and effective.

Minimum Job Qualifications

• Bachelor's degree in marketing, communications, related field, or equivalent experience.
• 5+ years of experience in digital marketing or social media marketing.
• Demonstrated experience developing and executing organic social media strategies.
• Experience creating content for social media copy, graphics, photography, and short-form video assets.
• Hands-on experience with GA4, GTM, Google Search Console, HubSpot, and digital reporting platforms.
• Proven ability to manage multiple projects, priorities, and deadlines.
• Experience managing CRM or marketing automation platforms such as HubSpot or Salesforce.

Knowledge, Skills, and Abilities

• Experience managing paid social media campaigns, PPC programs, and digital advertising platforms.
• Experience with WordPress or similar website content management systems.
• Strong copywriting, communication, storytelling, and content development skills.
• Experience capturing, photography and video content for social media and digital marketing channels.
• Understanding of lead management, marketing automation, and lifecycle marketing.
• Strong project management, organizational, and problem-solving skills.

Work Conditions

• Prolonged periods of sitting at a desk and working on a computer
• Ability to thrive in a fast-moving, dynamic environment with frequent cross-functional collaboration.
• This position may require up to 25-30% travel

Safety Responsibility

This position assumes responsibility for the workplace safety of self and co-workers, and for the safety conditions of the work location, exercises and promotes safe behaviors and shows unyielding support of programs, rules, and policies regarding safety.

Company Benefits

• Vacation and Sick time
• Medical, Dental, and Vision Insurance
• Health Savings Account
• HSA match up to $2,000
• Incentive Program
• 401(k) Eligibility
• 401(k) Company Match
• Annual Profit Sharing
• Paid Holidays
• Life and Disability Insurance
• Employee Assistance Program
• Education Reimbursement
• Referral Program