Digital Marketing Manager

Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for five years in a row across five different categories, we pride ourselves on exceptional quality and innovation. We're excited to expand our team with a Digital Marketing Manager who will play a key role in driving growth across our digital channels. This individual will own and execute performance-driven digital strategies while managing and mentoring a small team, optimizing campaigns, and partnering cross-functionally to elevate Cozy Earth's online presence and customer experience. Responsibilities Own and execute Cozy Earth's digital marketing strategy across paid search, paid social, display, and emerging digital channels Manage, mentor, and develop two digital marketing team members, providing clear direction, feedback, and growth opportunities Plan, launch, and optimize full-funnel campaigns focused on acquisition, conversion, and retention Analyze performance data and KPIs to drive insights, optimize spend, and improve ROI Collaborate closely with Creative, Retention, Web, and Product teams to ensure cohesive messaging and execution Manage agency and platform partners as needed (Meta, Google, affiliates, etc.) Stay current on digital marketing trends, platform updates, and best practices to keep Cozy Earth competitive Support testing and experimentation initiatives to continuously improve performance and scalability Other duties as assigned Skills and Qualifications 3-5 years of experience in digital or performance marketing, preferably in eCommerce or DTC Experience managing and mentoring direct reports Strong understanding of paid media platforms (Google, Meta, TikTok, etc.) and performance metrics Data-driven mindset with the ability to turn insights into action Excellent communication and collaboration skills Comfortable working in a fast-paced, growth-stage environment Experience with budgeting, forecasting, and performance reporting is a plus Benefits Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy. Future Planning: 401K plan to secure your financial future. Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation. Wellness Perks: Monthly self-care benefit to support your overall well-being. Exclusive Discounts: Access generous discounts on all our products. Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr